The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. Our recent webinar Turbocharging Business Development Strategies noted the importance of BDRs. One reason may be marketing BDRs report less time prospecting. Utilizing BDRs can lead to cost savings.
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