Letting Your Prospects Train You
OCTOBER 24, 2019
Over the years, I have found that some of my best prospect interviews have come as a result of something another prospect asked me. As a bonus, your prospects/customers will help you sell your next deal without them even knowing or caring. Refining how they prospect and conduct discovery. That will involve letting your prospects train you. But prospects are focused on outcomes, and they may define those in different terms than others we sell to.