When you write prospecting emails, do you do that on your laptop computer or on your smart phone?
The computer, right? Â Here’s the problem: Â Your prospect may very well read that email on a smart phone. Â And if your subject line and first sentence aren’t grabbing their attention, they aren’t going to read the entire thing.
When prospecting via email, make sure you are writing in a way that will actually pique your reader’s attention.
Check out this video to see what I mean:
Copyright 2014, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.