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Top Kurlan Articles Debunking Sales Studies and Articles

Understanding the Sales Force

I have read an awful lot of studies and articles over the last several years and while most of them have merit, some of them are either dead wrong, or have drawn incorrect conclusions. Accenture CSO Insights – Sales Optimization Study. Harvard Business Review Revealing Study of Salespeople Makes News.

Study 173
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Marketing Communications Managers Must Know the Sales Quotas!

Pointclear

How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? Ask any group of marketing communications managers, exhibits managers or even marketing managers and less than 40%, overall, know the quotas for the sales channel they represent. What world are they living in?

Quota 191
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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

The study showed a broad range of attrition within specific companies in various industries. Data from Breathe, a human resources software company based in England, revealed that almost one-third of employees in the United Kingdom left their jobs due to toxic workplace cultures in the year from March 2020-2021.

Quota 100
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10 Sales Video Examples to Crush Quota from Call to Close

Sales Hacker

Studies show that when people can see and hear you, you become more memorable. Let’s let those humans on the other end know that your patient persistence is due to your winning personality – and not some software – like everyone else in their inbox. Tip : If you use a proposal software, you can likely embed videos within the proposal.

Quota 80
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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Why Your Focus on Quota is Killing Revenue Growth

SBI

Most organizations live and die by quota. Quotas are derived from financial projections which are created and necessary for companies to operate. We rely on quotas as a method for measuring sales rep performance. In many ways, it’s easy to understand why we focus so intently on quota. Remaining quota is y.

Quota 135
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Disrupted, Not Derailed–Your Pipeline in the Time of Covid

Sales 2.0

My company, SalesRoads (North America’s leading B2B Appointment Setting and SDR Outsourcing firm), spends much of its time supporting the SaaS (software-as-a-service) industry, so we wanted to better understand their situation in this pivotal moment. David Kreiger is the President and Founder of SalesRoads.