Using Data in Sales for Better Prospecting!

The Sales Hunter

ReachForce recently interviewed me on the importance of using data when prospecting to determine if you are dealing with a true prospect, or merely a suspect. Blog Professional Selling Skills Prospecting data prospect prospecting ReachForce

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Pipeline Marketing must include Sales in 2017

Jeff Davis

The 2016 State of Pipeline Marketing Report (sponsored by Bizible, Heinz Marketing, Radius, Reachforce, and Uberflip) shares a lot of strategic and tactical information that many B2B marketing teams can benefit from. As B2B companies look into 2017 they should not only look at how Marketing can generate more revenue but how Sales can help pull through these strategies.

Sales is ultimately successful only with marketing’s help — and vice a versa

Mereo

According to Marketo and Reachforce research, sales and marketing alignment can help businesses become 67% better at closing deals. Sales and marketing alignment remains a pervasive issue derailing selling organizations. According to HubSpot research , one in four companies indicate their sales and marketing teams are either “misaligned” or “rarely aligned.” And this misalignment is costing B2B companies 10% or more of lost revenue annually. Sales and Marketing Intersections.

The Data Points You Need for an Effective Account Targeting Strategy

Sales Hacker

These are companies like, Mattermark , DiscoverOrg , Dun & Bradstreet , and Reachforce. Selling has changed more in the last 10 years than it has in the previous 100 years, and this is especially true in B2B markets. .

When prospects say no: Sales recovery for digital marketing agencies

PandaDoc

In fact, research presented by Marketo and ReachForce , demonstrated that sales and marketing misalignment costs businesses worldwide more than a trillion dollars a year.

How to Create a Love Affair Between Sales and Marketing

Salesfusion

Sales reps ignore 50% of marketing leads (according to ReachForce ). The relationship between sales and marketing can best be described as symbiotic.