Using Data in Sales for Better Prospecting!

The Sales Hunter

ReachForce recently interviewed me on the importance of using data when prospecting to determine if you are dealing with a true prospect, or merely a suspect. Blog Professional Selling Skills Prospecting data prospect prospecting ReachForceI hope you will take the time to check out the full blog at this link. And for more tips on prospecting, consider Breakthrough Sales University. Copyright 2015, […].

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25+ Account-Based Marketing Tactics & Software Solutions


Source This isn’t easy to do manually, but some vendors exist that can help compile lists for you, including ReachForce. ReachForce can enrich your contact data and validate it for you, so your CRM will never be clogged with defunct contacts. ReachForce Never worry about old or inaccurate contact data again. ReachForce can help you flesh out a list of contacts within an account, show you who is responsible for what, and continually validates and cleans old data.


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Why ABS is Even More Critical During COVID-19


Source: Reachforce & Marketo . If you’re in business-to-business (B2B) sales, odds are you’ve heard the term “account-based selling” more than once. While it is not a new term or sales strategy, salespeople are now facing a challenging landscape that calls for different approaches and new strategies. For companies able to stay afloat, COVID-19 has shifted priorities across the board and placed immense pressure on sales teams’ performance to keep the lights on. .

A Guide to Marketing Automation


According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing.

How to Create a Love Affair Between Sales and Marketing


Sales reps ignore 50% of marketing leads (according to ReachForce ). The relationship between sales and marketing can best be described as symbiotic. While both parties can benefit, it can easily revert back to the original biological definition of a symbiotic relationship where two diverse organisms live together, but in a way that only benefits one. However, there is a lot to be gained from sales and marketing alignment.

The Data Points You Need for an Effective Account Targeting Strategy

Sales Hacker

These are companies like, Mattermark , DiscoverOrg , Dun & Bradstreet , and Reachforce. Selling has changed more in the last 10 years than it has in the previous 100 years, and this is especially true in B2B markets. . At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM).

When prospects say no: Sales recovery for digital marketing agencies


In fact, research presented by Marketo and ReachForce , demonstrated that sales and marketing misalignment costs businesses worldwide more than a trillion dollars a year. According to the previously mentioned Marketo and ReachForce report, 50% of sales time is wasted on unproductive prospecting. One of the biggest challenges digital marketing agencies face is both generating leads, and then turning prospects into customers.

Pipeline Marketing must include Sales in 2017

Jeff Davis

The 2016 State of Pipeline Marketing Report (sponsored by Bizible, Heinz Marketing, Radius, Reachforce, and Uberflip) shares a lot of strategic and tactical information that many B2B marketing teams can benefit from. As B2B companies look into 2017 they should not only look at how Marketing can generate more revenue but how Sales can help pull through these strategies.

Sales Says Your Leads Suck: Here’s What To Do About It


In fact, ReachForce has found that sales ignores 50% of marketing leads. In a perfect world, marketing and sales would be the best of friends. It makes sense — the two go hand-in-hand in having a seemingly natural, symbiotic relationship. But we don’t live in a perfect world.