Real Estate Agents Why Aren’t You Personalizing Your Direct Mail Marketing?

Increase Sales

Believe it or not the residential real estate market has changed. A study by Caslon & Co. Yet excuses of its takes too much time to the inability to write effective marketing messages seem to still justify the use of impersonalized real estate marketing messages.

9 Insanely Successful Real Estate Marketing Ideas from Top Agents

Hubspot Sales

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent.

How to Become a Real Estate Appraiser

Hubspot Sales

Did you know how excellent the job outlook is for real estate appraisers? If you have an analytical mind and an interest in real estate, it might be time to consider a career as a real estate appraiser. What does a real estate appraiser do?

11 Amazing Real Estate Postcard Ideas to Inspire Your Own

Hubspot Sales

For many, real estate postcards are a tool used in their marketing mix to share a new listing, promote open houses, and develop relationships with prospective clients. I've compiled some of the best real estate postcard ideas that will inspire you to create your own.

How Nimble CRM Launches Real Estate into the Stratosphere

Nimble - Sales

Nimble CRM is being used by fast-growing real estate and mortgage lenders across the country — from boutique shops to large real estate companies. Richard M Hartian, real estate marketing professional at Winning Agent, was instrumental in helping to define the best practices around the use of Nimble for real estate professionals. The post How Nimble CRM Launches Real Estate into the Stratosphere appeared first on Nimble Blog.

21 Real Estate Slogans to Inspire Your Own

Hubspot Sales

Real Estate Taglines and Slogans. Your Gateway to a Richer Life” - Town and Country Real Estate, The Hamptons. Move/Forward” - Bond Real Estate. Real estate is a crowded field. Real Estate Taglines.

[STUDY] What Do B2B Buyers Want?

DiscoverOrg Sales

Sales development reps, account executives, and other sales professionals will find a trove of actionable insights in this comprehensive study. Research goals of the B2B buyer study. Buyer’s regret : Buyer’s remorse is real – but 92% of the time, it’s not the salesperson’s fault. Overall, study participants rated 12% excellent, 23% good, 38% average, and 27% poor. Download the full Buyer Persona study.

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Realtors, Time for a Reality Check, Direct Mail Postcards Increase Sales for the U.S. Post Office

Increase Sales

Yet from the quality of the marketing messages I have received from numerous local real estate agents and the absence of follow-up, I truly do not know how postcard increase sales except of course for the U.S. Possibly direct mail postcards work for some realtors to increase sales.

11 Impressive Realtor Bios That Win Clients [Examples & Templates Included]

Hubspot Sales

First impressions matter, and when potential clients find your real estate website , they'll be looking for information about you and your expertise. The best way to share these details is with a bio that provides background on your real estate experience. Real Estate

11 Incredible Realtor Business Cards You Need to See

Hubspot Sales

You've started a real estate business, and you're building up your clientele. A study by the National Association of Realtors found that 89% of home buyers would use their agent again or recommend their agent to others. 11 Real Estate Business Cards to Inspire Your Own.

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6 steps to effective email marketing for mortgage lenders


In a recent study conducted by Ellie Mae on communication preferences in the mortgage industry, the number of borrowers who find email intrusive has grown over the last 5-10 years. Finance and Mortgage Lead Management Marketing Marketing Automation Sales Technology automation Mortgage Real Estate real estate agents technology

[STUDY: PART 3] What Buyers Want from Salespeople

DiscoverOrg Sales

Martin on a comprehensive study of 270 business buyers to discover why people with purchasing power choose the vendors they do and what they are REALLY looking for when they engage in a sales process. Insights from this study include: Which elements do buyers want to see on vendor websites? This is Part 3 of the study “Why Didn’t They Buy?”. Or Download the entire study for free. Download the entire study for free. Download the entire study for free.

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Is SMS Texting the Next Great Sales Communications Tool?


In our recent study of more than 500 consumers and 350 businesses, Ellie Mae found that texting is becoming an increasingly popular way to follow up with business contacts you have an existing relationship with already. Finance and Mortgage Lead Management Marketing Research Sales Sales Automation Technology automation Mortgage Real Estate real estate agents technology

Ultimate guide to sales emails: How to write sales emails that convert (templates, examples and case studies)

Write subject lines like a real person. Most importantly, remember to just write like who you are—a real human opening up a line of communication, not a Buzzfeed headline copywriter. Four of our most effective sales email subject lines (real-world examples).

We Asked 300 Brands How They Drive Upsells: Here Are 10 Takeaways


Whether they’re just breaking into a new segment or gearing up to unseat a category leader, we hear one question over and over: “ How do I get our products more real estate in the store?”. Merchandising Client Management Insights and Studies CPG Team Management Field Marketing Field SalesIf you’ve read our blog before, you know we work with thousands of brands who are vying to take over their category.

3 Types of Data Stories to Help You Nail Your Category Review


You’ve worked hard since your last formal chat with the retailer, and this is your chance to show off, prove your worth, and grab more real estate in the store. Insights and Studies CPG KPIs & ReportingIn the retail world, there is no merit in scoring shelf space if you’re not able to keep it. That being so, retailers often conduct category reviews, where you’re given the task of proving your product’s worth to the retailer in order to keep your product in their store.

Should B2B Sales Be A Licensed Profession?

The Pipeline

While there is no one size fits all, it is crucial that schools avoid going too far down the academia rabbit hole at the expense of real-world experience, sticking to case-based learning that includes human studies, business process, and serious periods of corporate internship.

Sustainable Sales Success - Tip #15 Expertise

Increase Sales

Some industries such as real estate, financial and healthcare require continuing education units to ensure their members have a high degree of competence. What is interesting to note, the National Association of Realtors in its 2015 Danger Report stated the number one danger in residential real estate was the incompetence of real estate agents. People buy from people they know and trust.

A Killer Sales Story!

A Sales Guy

After some persistence, she landed a meeting with the company’s head of real estate and facilities. Book Reviews/Quotes Sales Book Reviews Sales Case Studies Sales Stories Selling The Challenger Sale Winning Sales StoriesA great excerpt from the book The Challenger Sale : This is a great story and is exactly how people should approach selling. When I was an individual contributor, this is exactly what got my blood flowing and got me pumped up.

4 Reasons Marketers Love Jay Baer


Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling. This book takes the core premise of Youtility – making your marketing so useful, people would pay for it – and shows how it works for the real estate business.

Do You Need Higher Education?

Grant Cardone

I read every day, study, skill up and work to stay ahead of the market. The ROI on good, real-world business training is much higher than any MBA program in the country. I graduated from high school over 40 years ago in Lake Charles, Louisiana.

What do B2B Buyers Want (and Why Don’t They Like Salespeople)?

DiscoverOrg Sales

Martin on a comprehensive study of 230 B2B buyers , with the goal of pointing the spotlight on buyers themselves. Download the free B2B Buyer Persona study in full. From the study: “Overall, study participants rated 12% of salespeople excellent, 23% good, 38% average, and 27% poor. ” With variations by department and industry in mind, the study goes on to examine buyers’ willingness to take risks. Read the whole B2B Buyers Persona study for free.

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3 sales team structures for building a high-performing sales organization

A Harvard Business Review study shows that 50% of high-performing sales organizations have well-documented sales processes that are explicitly structured, compared to 28% of under-performing organizations. Think about your average real estate agent. Your product’s taking off.

Creating Sales Content: How to use content to get ready-to-buy leads


Imagine you have a new real estate company and you are looking to acquire more clients. The first step of the process is to find the top ranking real estate blogs on Google. Explore the real estate blogs presented in the list posts and find a website that looks promising.

3 Ways To Increase Cold Sales Prospecting Conversions, with Shawn Finder, Episode #118


Other great CTAs that work great are links to pertinent blog posts, ebooks, and case studies that speak to the problems the decision-maker is facing that you can solve for them. Subject Lines Are Valuable Sales Prospecting Real Estate. Subscribe to Selling With Social.

Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

The ROI Guy

The study highlights that today’s more empowered buyer is engaging digitally versus personally through most of the cycle. Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. According to the study, more than half the time, rep involvement starts at the beginning of the journey. Back in the day, the real estate agent held all the cards.

Focus on the Most Fascinating Thing | Sales Motivation and Sales.

The Sales Hunter

“You’re in real estate — you’ll know,” my friend said with an inquisitive look on his face. It was 2001, and I had just left a position in college administration for a brand-new career in commercial real estate. I had spent my first two weeks on the job diligently learning about the legal, technical and even mathematical aspects of real estate. I studied the local marketplace. About. FREE Resources. Hire Mark.

Sales Tips: How Any Industry Can Use CRM Software to Massively Increase Sales

Customer Centric Selling

CRM software exists in every sub-niche imaginable, from real estate CRM software like Follow Up Boss , to Healthcare CRM like Pega. According to a study from Forrester Research, organizations who use lead nurturing can generate 50% more sale-ready leads , at 33% less cost.

[PART 2] What Buyers Want: The B2B Vendor Advantage

DiscoverOrg Sales

Rather than leave this large puzzle piece a mystery, DiscoverOrg partnered with Martin on a comprehensive study of 230 business decision-makers. Insights from the study include: Which departments and industries are part of the 35% who stick with the industry leader – and which are willing to take a chance on the newcomer. Buyer’s regret is real – but 92% of the time, it’s not the salesperson’s fault. This is Part 2 of the study “Why Didn’t They Buy?”

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5 Ways Sales Leaders Use Email Signatures to Generate Business

Sales Hacker

According to a recent study by HubSpot, 75% of companies say closing more deals is their top sales priority— yet 30% of salespeople say closing deals is getting harder. Linking to a case study or customer review can be a great way to build credibility with potential customers.

The Ideal Length of a Sales Email, Based on 40 Million Emails

Hubspot Sales

A study from Boomerang reveals the factors behind why some emails are opened, and others are sent straight to trash. In a study of over 2.1 Next, the study showed emails written at a third-grade reading level had the highest response rate.

Top Boston Startups with Female Founders


According to one study of 45,000 business leaders , women receive higher marks on average for leadership effectiveness. coUrbanize is a technology enablement tool that makes it easier for real estate developers and urban planners to seek community input on potential development projects.

3 sales team structures for building a high-performing sales organization

A Harvard Business Review study shows that 50% of high-performing sales organizations have well-documented sales processes that are explicitly structured, compared to 28% of under-performing organizations. Think about your average real estate agent. Your product’s taking off.

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg Sales

It includes context like decision-makers, organizational reporting structure, financials, budgets, year-over-year growth, company initiatives, personnel moves, installed technologies (the “tech stack”), and predictive features – all in near real-time. The struggle is real.

4 Simple Questions That Will Help You Plant a Flag in Your Niche

Hyper-Connected Selling

For example, studies show that many people want to work for social good through their profession. For example, I know a young real-estate broker who is incredibly focused on using cutting-edge technology to guide his clients through the home-buying process with ease.

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How Sales Leaders Can Prepare for the Future of Work


Even more, the study revealed that high-growth companies were more knowledgeable on different types of sales technology than other companies. The world of work is changing, and sales leaders are turning to technology to accelerate deals and improve sales team productivity.

5 Stories Every Salesperson Should be Prepared to Tell

Performance Sales and Training

A good case study or customer testimonial is a powerful tool to have in any pitch. Example: “I thought I’d save some money by going with a newer real estate agent. Stories are a powerful selling tool, but rarely is one story right for every situation or customer.

When Sales Opportunities Don’t Go As Expected with Mary Lombardo, Absolute Impact

Igniting Sales Transformation

VPs of HR at a national real estate agency. In this episode, I talked with Mary Lombardo at Absolute Impact Corporation about what to do when sales opportunities don’t go as expected. No matter how long you’ve been in sales, it will happen.

Percentage of B2B Buyers Ranking Salespeople as Excellent, Good, Average, or Poor

HeavyHitter Sales

Overall, study participants rated 12% excellent, 23% good, 38% average, and 27% poor as shown below. Dynamic, creative, trend-oriented industries such as fashion, entertainment, and real estate have the highest risk tolerance averages. This Steve W.

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Starting a Conversation in Sales w/ Trish Bertuzzi {Hey Salespeople Podcast}


Your sales engagement study that you guys did recently talks about this. You have to think of voicemail is real estate and the beginning is Rodeo Drive. Don’t waste that real estate saying your name and company name.