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What Is Business Process Management? (& the 7 Best Tools for It)

Hubspot Sales

That's why any organization stands to gain a lot from putting a framework in place that lets them consistently observe, scrutinize, and revamp certain aspects of its operations — a practice most commonly referred to as business process management or BPM. Optimization. Business process management offers exactly that.

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How to Benchmark the Effectiveness of your Marketing Organization

SBI Growth

This benchmark exercise is often referred to as a Marketing Productivity Benchmark (MPB). A Marketing Productivity Benchmark is a diagnostic tool that reveals the strengths and weakness of a marketing organization. A Marketing Productivity Benchmark identifies gaps in the marketing execution and prioritizes remedies.

Marketing 308
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3 Tips for Showing Gratitude in Sales

Sales Hacker

To remedy this, we can nurture and fortify business relationships, grow sales funnels, and improve client relations just by introducing a little thankfulness. Go above and beyond for those who refer leads. Keeping a gratitude journal, practicing meditation, or praying are other ways one can show appreciation.

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How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. Consumer Redress and Remedies Consumers who are victims of false advertising have various avenues for redress, including legal action and complaints to regulatory bodies.

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The 5 Best Sales Techniques Every Rep Should Be Leveraging

Hubspot Sales

The average salesperson has a variety of tools and tactics at their disposal. It's a matter of being able to reference examples of relevant work in the customer's industry with concise messaging and thoughtful insight about how your product or service suits their specific interests. But sales techniques aren't always so niche.

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

In today’s post, we remedy this issue. In essence, B2B influencer marketing is just word-of-mouth marketing, amplified; its one individual referring or recommending another brand to an audience. Our B2B database is the tool you need to scale your business and improve your marketing efforts. What is B2B influencer marketing?

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2010 vs. 2020: 9 Sales Strategies That Changed Dramatically in the Last Decade

Hubspot Sales

With the plethora of tools available to sales teams in 2020, there is no reason reps should still be spending the majority of their time performing manual tasks — and companies are willing to invest in tools and resources to free up their sales reps to sell. Scheduling tools. A well-rounded sales stack can include: CRM.