article thumbnail

Customer References & Buyer Confidence

SBI

Customer References & Buyer Confidence. By David Sroka, Point of Reference. Enter Customer References You may have noticed one exclusion from the sales and marketing activities listed above. Customer references. TrustRadius), case studies, customer videos, etc. It’s not new. It’s not sexy.

Buyer 115
article thumbnail

A Picture Is Worth a Thousand Words, and So Is One Great Customer Reference

Sales and Marketing Management

Although company websites, content and sales presentations are highly used assets when evaluating an organization and its products, a Harvard Business Review study determined that customer references are an influential decision support tool too. Setting the Foundation for a Sustainable Customer Reference Program.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Real Results: Inspiring Small Business Outreach Case Studies

BuzzBoard

In this regard, small business outreach case studies can offer substantial value. Case studies provide industry insights, best practices, campaign outcomes, lessons learned and replicable strategies. This is clearly illustrated through an analysis of various case studies. The results of their campaign were impressive.

article thumbnail

Pros & Cons of AI Email in Sales [+Tools to Consider]

Hubspot Sales

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. We provide our case studies to the AI, enabling it to perform sentiment analysis. In fact, high performers are 1.9

Tools 95
article thumbnail

100 Case Study Interview Questions [Updated for 2018]

Hubspot Sales

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method. Cheers, [Your name].

article thumbnail

Measuring Sucess in Local Social Media Marketing: Key Metrics and Tools

BuzzBoard

Social media marketing is one of the most effective tools at your disposal. A study by Simply Measured states that 60% of marketers see measurable ROI as one of social media marketing’s biggest hurdles. Local businesses often face unique hurdles, and social media is turning out to be a potent tool to overcome these obstacles.

article thumbnail

The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. In short, surprise incentive rewards are powerful because they’re universal.