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3 Tips to Boost Customer Retention and Growth

Sales and Marketing Management

According to a study from Harvard Business School , you can boost profitability by 25 to 95 percent by focusing on current customers and boosting retention rates by just five percent. The remedy? You don’t even need to land a single new customer. It costs five times more to land a new customer than to keep a current one in the fold.

Retention 223
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Evaluating Your Business Development Strategy

Janek Performance Group

Typically, best-in class sales organizations use the following leading KPIs: Conversion rates Customer Acquisition Cost (CAC) Customer Lifetime Value (CLV) Sales Velocity (SV) Lead response time Customer Retention Rate Pipeline health As leads progress through the funnel, they become opportunities and then customers.

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How Bad Information Destroys Customer Service Experiences

Guru

The worst customer experiences make their way into the larger conversation: remember Comcast’s infamous retention call ? Or United’s violent flight overbooking remedy ? When customer service experiences go wrong, people notice.

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

In today’s post, we remedy this issue. Increase sales and customer retention. Additionally, retention rates are often higher for customers obtained through word of mouth marketing – specifically, 37% higher than any other form of marketing ( source ). So, why aren’t more B2B companies jumping on the influencer bandwagon?

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4 Ways to Prepare for AI-Assisted Sales

Sales Hacker

Today’s sales enablement platforms use AI to scale coaching, content recommendations, and drive learning and knowledge retention. For example, you may want your sellers to use “investment” instead of “cost” and then reinforce this behavior by sending sellers a remedial video, explaining why you want to talk about investment instead of cost.

Scale 102
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SaaS Revenue Model: How to Adopt One to Boost Recurring Revenue

Hubspot Sales

Ongoing Retention. To help stabilize revenue, ongoing customer retention is critical. Ongoing retention focuses on keeping customers happy over time so they stay for one year, two years, or five years — in turn generating $12,000, $24,000, or even $60,000 in revenue. That’s $3000 in revenue but a lost long-term opportunity.

Revenue 93
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs. Focus on customer retention.

Margin 102