How Risk Reversal Language Will Help You Accelerate Your Sales Cycle
Sales and Marketing Management
NOVEMBER 28, 2018
Author: Chris Orlob What’s the ultimate, late-stage barrier when you’re trying to push a deal through the sales cycle? So, how do you remedy the anxiety a buyer might feel before the deal closes? Buyer anxiety. After all, they’re spending a sizeable amount of company money — if something goes wrong, their job is on the line.
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