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5 Ways Marketers Can Close the Engagement Gap with Sales Enablement

Sales and Marketing Management

Capturing the attention of the increasingly elusive B2B buyer has become harder than ever as more sales interactions happen in digital channels, buying committees continue to grow and buyers conduct more self-guided research. The answer lies in building a full-scale, comprehensive sales enablement strategy.

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TV Broadcast Advertising Drives 60% of Viewers to Research Online

SalesFuel

TV Broadcast Advertising Drives 60% of Viewers to Research Online TV has the Furthest Reach According to a study by TVB , TV broadcast advertising has the highest reach of all ad types. Broadcast TV Ads Drive Engagement Before you ask, yes, TV broadcast advertising is effective at driving sales. Let’s discuss.

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Top Performers Use These Sales Research Techniques

SalesFuel

Sales research is incredibly important but not all sellers take the time to do it. One reason is that they just aren’t doing enough research before engaging with a prospect. But, those who are researching are reaping the rewards. If you aren’t confident in your research skills, know that they can be improved.

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The Building Blocks of Sales Enablement – Mike Kunkle

The Pipeline

There has been no shortage of new sales related books during COVID, the usual mixed bag, with scale. But one stands out, The Building Blocks of Sales Enablement , by Mike Kunkle. Not only because of the author, Mr. Kunkle and the subject, sales enablement, but because way Mike approaches the subject. Big Messages

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2019 State of Sales Coaching: Managers, Reps, and Enablement Pros Weigh In

Speaker: Henry Bruckstein, Founder at Canam Research, and Jake Miller, Product Marketing Manager at Allego

Join Henry Bruckstein, Founder of Canam Research, and Jake Miller, product marketing manager at Allego, to learn why--and more--from the new 2019 State of Sales Coaching survey. So why do so few organizations do it systematically and well?

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New Allego Research: Sales Reps Unprepared for Buyer Product Questions

Allego

On average, sales reps don’t know the answer to 40% of product questions asked by customers. That’s just one of the many surprising findings from new Allego research on the current state of sales enablement for companies nationwide. The report, Who Owns Sales Enablement? Marketing and sales aren’t aligned.

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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. Get our research report: 30 Ways to Get Inside the Mind of Your Target Buyer.