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Research: 4 Ways to Drive Value Creation in 2024

SBI Growth

Every quarter, SBI conducts surveys to learn how CEOs and other C-level executives are planning for value creation and about the go-to-market strategies and tactics that will get them there.

Research 177
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Why Internal Marketing Research is So Valuable

Sales and Marketing Management

The value of external market research is well-documented and widely discussed. Companies often ignore the value of exploring internal research when diagnosing friction in their brand, messaging and go-to-market strategies.

Research 177
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The Role of Content Writing in Modern Sales Strategies

Sales and Marketing Management

Good content is defined by the research behind it, the structure that it conforms to, as well as the absence of errors and imperfections. The post The Role of Content Writing in Modern Sales Strategies appeared first on Sales & Marketing Management.

Strategy 156
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Top Performers Use These Sales Research Techniques

SalesFuel

Sales research is incredibly important but not all sellers take the time to do it. One reason is that they just aren’t doing enough research before engaging with a prospect. But, those who are researching are reaping the rewards. If you aren’t confident in your research skills, know that they can be improved.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.

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Uncover Insights: Best Research Methods for Reaching Small Businesses Effectively

BuzzBoard

An Overview of Various Research Methods for Effective Small Business Outreach Understanding the nuances of various research methods for small business outreach can significantly bolster your digital marketing firm’s sales strategy. For a deeper dive into these research methods, check out these resources.

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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company. In a recent research report on Customer Effort, Interactions found that customers simply aren’t willing to spend a lot of time getting their issues resolved. So how do you get started with developing a successful customer care strategy?

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. You’ll learn: How to get started with your video marketing strategy. That’s staggering, but what does that mean for us as organizations? So the question is: Will you choose to be an educator in your industry?

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work. Examine strategies and tactics to promote cohesiveness between these two functions that will lead to improvements in achieving revenue targets.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects. Live polling will be done during the presentation to give you real-time perspective from your peers in addition to the research findings. Top tactics and channels for reallocating event marketing dollars.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.