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Get It Together! Marketing and Sales Collaboration That WORKS

The Pipeline

The accounting department worked in its own silo, while the human resources department worked in a separate silo. Instead of finding a positive solution to honor the common goal of growing the company, the two teams debate who is right. Better resources to attract new customers. The Pipeline Guest Post – Megan Totka.

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Fixing What People Buy because Clients are not Sold What They Need?

Babette Ten Haken

Smart companies like yours focus on getting it right, the first time. As one area changes, the complexity of other outcomes are impacted. Who in your organization understands how critical complexity is to client success and retention? What happens when everyone understands, together?

Hiring 157
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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Use all the resources at your fingertips (and in your CRM) to identify what is most important, and then make an action plan. What Is Customer Retention? Pretty simple, right?

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Creating A Customer-Centric Strategy

Sell Integrity

more than other companies in the previous year. While it takes an investment of time and resources to create a customer-centric culture, it’s one the pays off in a whole host of ways. And a study by Forrester found that customer experience-driven businesses grew revenue 1.4x faster and increased customer lifetime value 1.6x

Strategy 117
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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

B2B buyers reported a significant need for improved engagement with seller companies. Buyers are specifically looking for ways that make it easy for them to connect and interact with a knowledgeable resource prior to making a purchase. This results in interactions that match customer needs with the right resources.

Buyer 80
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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

However, smart companies know the value of each. Give your team access to more resources and a higher level of training in delivering value. Developing inbound and outbound selling techniques is an intelligent way to increase your overall performance and develop a winning sales strategy. Position yourselves as the experts.

Inbound 52
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The Different Inside Sales Roles Explained

Factor 8

You may see them termed as “Renewal Reps” but with the sky-rocket maturation of the SaaS industry, smart companies have their eye on more than just renewals. Their reps are charged with adding more users, selling upgraded packages with more features, and securing longer-term contracts.