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3 Ways to improve Your Customer Retention Scorecard

Babette Ten Haken

Do you have a customer retention scorecard? I offer the following three ways to improve the health of your customer retention scorecard. When you take ownership of not only acquiring, but retaining customers, you develop your own customer retention scorecard. Customer retention matters when it is time to renew that contract.

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Seller Engagement, Are We Asking Ourselves The Right Questions?

Partners in Excellence

We are encountering unprecedented turnover, engagement, talent acquisition/retention issues, at all levels in selling roles. ” Others revel in the fact that customers want to minimize seller engagement, preferring digital buying. It's All About Retention And Growth! At the same time, we read about “burn out.”

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Our Job Is Helping The Customer, But All We Do Is Focus On Beating The Competition….

Partners in Excellence

” We revel in this strategy. Think of the retention, renewal, expansion revenue we can get if we help customers in defining and figuring out how to solve their problems! ” We see other data about longer buying cycles, reduced loyalty, reduced retention. It simplifies our jobs. Think of the lost opportunity!

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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

In some ways, sales leaders revel in this. We revel in the predictability of our order taking process, seldom questioning whether we can do better. So our coveted retention/renewal aspirations are threatened. Moving from value creation to order taking makes our jobs so much easier. At the same time, we see data that is alarming.

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Virtual Post Sale Client Abandonment is not a Novel Scenario

Babette Ten Haken

And another revelation here: our business ecosystem has been continuously changing for at least the last decade. Ready to develop your own, distinctive pre-sales strategy that incorporates post-sale client retention: delivered both virtually as well as in-person? Why continue to reinforce a culture of post-sale client abandonment?

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Virtual Selling Is Not The Same Thing As Digital Buying

Partners in Excellence

” Some in marketing and sales revel at this shift in buying behaviors. We revel in the future of sales as Virtual, it cuts down on travel expense and sales people can make more calls every day. I actually had a leader ask me, “How to we better identify and focus on the 40% who still want to see us?”

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Opportunity Math……

Partners in Excellence

I think, “Why do we revel in achieving our quotas and scaling goals, when we could be doing so much more?” And then there is the retention, growth, and related opportunities for our current customers. I’m constantly amazed as I look at performance of organizations. We are underperforming the potential.