A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

If you practice a hopscotch client retention strategy, do not get your hopes up. When your organization embraces a hopscotch client retention strategy, you color within the lines. Do you plan to keep your head down, gazing at your organization’s hopscotch client retention strategy?

3 Ways to improve Your Customer Retention Scorecard

Babette Ten Haken

Do you have a customer retention scorecard? I offer the following three ways to improve the health of your customer retention scorecard. When you take ownership of not only acquiring, but retaining customers, you develop your own customer retention scorecard.

Are Customer Acquisition Stories also Customer Retention Stories?

Babette Ten Haken

What do your customer retention stories sound like? Do you know the story of what happens to clients, after that new contract lands in-house, for post-sale execution? If you plan to renew that contract at a later date, perhaps it makes sense to become invested in that post-sale story.

6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. In every B2B industry, the quality of customer service is closely connected to customer retention.

Legendary Presentations: eLearning, Sales Collateral, and Defeating Death-by-PowerPoint

Speaker: Richard Goring, Director, BrightCarbon

And once that’s finished, we’ll look at how you can take this engaging eLearning content and easily repurpose it to create sales collateral for your teams to use with clients. By the end of this session, you’ll be ready to: Capture attention and maximize retention in a tiny amount of time.

When We leverage Our Customer Retention Superpower

Babette Ten Haken

Each of us has a customer retention superpower. Our customer retention superpowers are more than attaining functional expertise and excellence in our current professional position. Is it time to discover your customer retention superpower?

Customer Retention Strategy or Customer Churn Strategy?

Babette Ten Haken

Ever think that your organization’s or association’s customer retention strategy may actually function as a customer churn strategy? First, assuming that you have a customer retention strategy in place, when is the last time you did a forensic analysis of strategy effectiveness?

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Are You creating an impactful Customer Retention Team?

Babette Ten Haken

What does it take to create an impactful customer retention team? Perhaps you read these questions and think: “creating a customer retention team isn’t even my job responsibility!” Creating an impactful customer retention team starts by figuring out who “your people” are.

3 Employee Retention Techniques to Reduce Turnover

criteria for success

Employee retention techniques are extremely important when it comes to reducing turnover. For more reasons than one, sales teams experience high turnover. Turnover [ ] The post 3 Employee Retention Techniques to Reduce Turnover appeared first on Criteria for Success.

Create an Invitational Business Story for Client Retention

Babette Ten Haken

Customers sense that, by working with you, they become part of something bigger than just the initial sale of a product or service. Regardless of whether you sell or take care of clients, post-sale. An invitational business story welcomes clients.

7 Must-Have Automated Documents for Sales Success

don’t move as quickly as they’d like--especially when it comes to sales teams. Sales teams, in particular, waste precious time and resources on repetitive tasks and manual data. entry when preparing quotes, proposals, and contracts--so much so that sales reps. Sales reps have.

Communication Disconnects negatively impact Customer Retention

Babette Ten Haken

Communication disconnects, above all, have negative impacts on customer retention rates. Seeking common ground for communication, rather than sticking to discipline-specific terminology and buzz words, makes everyone part of the customer experience and customer retention story.

[VIDEO] Whiteboard Wednesday: Increase Retention in Sales – with Data (Steve Waters)

DiscoverOrg Sales

Welcome to another Whiteboard Wednesday, hosted by Steve Waters , DiscoverOrg’s Director of Sales. I want to talk about how to improve morale on the team over time by enabling them with great data and helping sales leaders invest in their team’s success.

Start Solving the Customer Retention Ownership Conundrum

Babette Ten Haken

The customer retention ownership conversation is not a matter of assigning this critical-to-sustainability activity to “someone” in your organization. So, just who, in your organization is responsible for customer retention ownership?

Matt, Kyle, and the Less-Traveled Road to Customer Retention

DiscoverOrg Sales

Sales professionals know it better as renewal season. Read AJ’s Story – and the Split of Inbound and Outbound Sales Development. Spotlight on customer retention. A new role was born: a Sales Development Rep for existing accounts.

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Why Employee Retention is Important and How to Increase It

criteria for success

It doesn't take a rocket-scientist to understand why employee retention is important. If you're in sales, you know how painful high turnover can be. With that said, hiring the right people is something that takes a lot of time, effort and energy.

3 Common Scenarios scream for Innovative Customer Retention

Babette Ten Haken

Innovative customer retention should not be a rare occurrence. As a result, these three legacy scenarios scream for a more innovative customer retention strategy. How can a collaborative customer retention strategy create more enduring – and endearing – customer experiences?

5 Ways To Ensure Better Employee Retention

criteria for success

This is why you need to look at effective ways [ ] The post 5 Ways To Ensure Better Employee Retention appeared first on Criteria for Success. The process of finding and interviewing candidates to single out the best employee is long and arduous.

Difficult Customers? Read this Customer Retention Blog Review.

Babette Ten Haken

I’ve assembled this list of customer retention blogs I’ve written since the beginning of the year. Communication Disconnects negatively impact Customer Retention [link]. Do You have a Bright, Shiny Client Retention Strategy? [link]. Read this Customer Retention Blog Review.

18 Ways to create a more effective Customer Retention Strategy

Babette Ten Haken

These 18 ways create a more effective customer retention strategy. However, they are contrary to everything you have learned as a sales professional. Stretching your focus to create an effective customer retention strategy of 18-months changes the way you acquire and retain customers.

3 Things You Can do to Increase Sales Rep Retention


Turnover is a challenge sales organizations face in today's competitive business environment. Learn how you can prevent it and increase sales rep retention. Benchmarking Sales Coaching and Motivation Sales Performance Management

Why Your Employees are confused about their Customer Retention Roles

Babette Ten Haken

Your employees are confused about their customer retention roles. Into customer experiences, customer success and customer retention. First, ponder whether your hiring processes focus on hiring employees to fulfill customer retention roles. . Can we talk?

When Customer Retention becomes a Sales Spectator Sport

Babette Ten Haken

When customer retention processes become a sanctioned sales spectator sport, everyone suffers. What could go wrong, post-sale? Besides, the post-sale care and feeding of those valuable clients is SEJ: Someone Else’s Job.

Why do Organizations have Competing Customer Retention Cultures?

Babette Ten Haken

Are competing customer retention cultures crippling your organization or association? First, competing customer retention cultures are sustained within traditional departmental silos and business models. The post Why do Organizations have Competing Customer Retention Cultures?

Why Your Post Sale Teams really own Customer Retention

Babette Ten Haken

You have a nagging feeling that your post sale teams really own customer retention. What is the rate of post sale customer abandonmen t in your organization. When post sale teams are disconnected from customer retention, here’s what really happens.

One Millimeter Mindset™ 2018 Customer Retention Blog Review

Babette Ten Haken

Customer retention is a business growth, expansion and sustainability strategy. Yes, sales people usually get all the glory. However, in reality, customer retention is firmly in the hands of everyone else in the organization who usually is not part of the customer acquisition process.

Are We Storytelling compelling Customer Retention Experiences?

Babette Ten Haken

Customer retention experiences create a rich chronicle of just how it is to work with us, and our organizations. Some of our truly best stories about creating compelling customer retention experiences thus remain untold. Doing our thing, pre- and post-sale.

How do Clients rate Your Post Sale Customer Retention Performance?

Babette Ten Haken

How would you rate your own customer retention performance? That critical time-period, the post-sale handoff of the contract for execution, involves more than a digital document passing through a CRM. When that happens, guess who owns customer retention – and that customer relationship?

One Millimeter Mindset Customer Retention Blog Posts 2017

Babette Ten Haken

One Millimeter Mindset customer retention moves you and your organization one millimeter outside your current comfort level. When I started this blog in 2009, I focused on the thorny issues involved with communicating across the sales-engineering interface®.

3 Ways to pivot Customer Retention Pain into Business Success

Babette Ten Haken

Anyone out there experiencing customer retention pain? The overwhelming majority of folks who contact me equate customer retention with a dental root canal procedure. Playbook Bonus: Discover the Top 5 Negative Customer Retention Scenarios responsible for customer retention pain.

The Customer Success experiment: How focusing on long-term value solved our retention problem


Coming from a sales management and real estate background, I understood our customers’ hustle. The problem that inspired my next steps was that renewals between 10 months and one year were dropping below 100% MRR retention. I have always been a calculated risk-taker.

Are Experience Conflicts sabotaging Our Customer Retention Strategy?

Babette Ten Haken

Ah, the impact of experience conflicts on the performance of our customer retention strategy. Perhaps experience conflicts are more important when detected prior to acquiring customers than they are when they occur during post-sale execution? Pre- and post-sale.

Improving Your Customer/Client Retention – Video Blog

MTD Sales Training

As a sales person, I’m sure you are aware how important it is to develop a loyal client base as this will provide a great level of security for your business through the down periods that all. [[ This is a content summary only. Customer/Client Retention building a loyal client base client retention customer retention

A Potent Human Capital Strategy needs a Potent Client Retention Strategy

Babette Ten Haken

A potent client retention strategy is driven by an equally potent human capital strategy. A potent client retention strategy flattens the concept of customer acquisition and retention. Thus, you create a strong foundation for client retention.

Why 80 Percent of Companies Lose at Customer Retention

Score More Sales

But how does this relate to midmarket sales teams? Does your sales team function in the same way? Are sales reps and account managers coached on effective listening skills so that prospects and customers really feel heard?

How to Enhance Your Client Retention Success

Engage Selling

Still, you … Read More » Observations from the real World accomplishing goals client attraction Client Communication client loyalty client relationships client retetion Client Success closing sales Colleen Francis Engage Selling Engage Selling Solutions Goal Setting Lead Up!

Change This NOW! If You Want to Increase Retention Rates and Referrals

The Center for Sales Strategy

From sales and marketing to service interactions, gender defines the way a message is perceived. If you want to increase your retention rates, referrals, and ultimately improve your top line, change the way you deliver the consumer brand experience.

3 Tips to Boost Customer Retention and Growth

Sales and Marketing Management

According to a study from Harvard Business School , you can boost profitability by 25 to 95 percent by focusing on current customers and boosting retention rates by just five percent. So increase customer retention and growth by treating customers like gold after the sale, monitoring their loyalty, making necessary adjustments to your product and service to boost satisfaction, and maintaining strong relationships with customers online and off.

Why Customer Micro Experience Specialists impact Customer Retention

Babette Ten Haken

Consider the impact of customer micro experiences on your overall rate of customer retention. Often, the primary catalysts for customer retention are hidden within the organization. innovation IoT micro experiences quality sales smart manufacturing workforce engagement

How Sales Technology Impacts Recruiting and Retention


Adopting new sales technology is a big deal. Whether you’re looking to switch from non-VoIP to VoIP phone systems , get the latest sales engagement software, purchase or enrich a lead database, invest in LinkedIn Sales Navigator, or otherwise, you’re making a major commitment. The business case for adopting these systems often overlooks a very important component – the positive impact on sales team recruiting, onboarding, and retention.