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A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

If you practice a hopscotch client retention strategy, do not get your hopes up. When your organization embraces a hopscotch client retention strategy, you color within the lines. Reinforcing a hopscotch client retention strategy reinforces “the same” rather than providing the palette for innovation. Yes, I know. Contact me.

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Are Customer Acquisition Stories also Customer Retention Stories?

Babette Ten Haken

What do your customer retention stories sound like? Customer retention stories involve more than just how your products, features and services play out, over time. Like the capital equipment and software found within Internet of Things environments. The post Are Customer Acquisition Stories also Customer Retention Stories?

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Virtual Client Retention Strategies leverage Sincerity not Scripting

Babette Ten Haken

Developing virtual client retention strategies always is mission-critical. After all, there’s nothing like a global pandemic to catalyze that overdue alignment of Third Industrial Revolution business and hiring models with the dynamic, interconnected software and hardware systems of the Fourth Industrial Revolution. Contact me here.

Retention 101
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Value Driven Strategy for Client Retention

Vendor Neutral

Do You Have a Value Driven Strategy to Enhance Client Retention? It is little surprise client retention is so prominent in the minds of businesses leaders today. What is the role of value in these efforts, though, and what are some methods for improving retention in today’s selling landscape? Why Client Retention Matters.

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A Potent Human Capital Strategy needs a Potent Client Retention Strategy

Babette Ten Haken

A potent client retention strategy is driven by an equally potent human capital strategy. A potent client retention strategy flattens the concept of customer acquisition and retention. Thus, you create a strong foundation for client retention. A potent client retention strategy becomes translational and transformational.

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When Customer Retention becomes a Sales Spectator Sport

Babette Ten Haken

When customer retention processes become a sanctioned sales spectator sport, everyone suffers. We all know that customer acquisition costs as much as 5 times the cost of customer retention. When it comes to customer retention, they tend to watch from the sidelines until it comes time to renew that contract. Ad hoc or proven?

Sports 74
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Why Your Employees are confused about their Customer Retention Roles

Babette Ten Haken

Your employees are confused about their customer retention roles. Into customer experiences, customer success and customer retention. First, ponder whether your hiring processes focus on hiring employees to fulfill customer retention roles. . And if your employees are confused, think about how their confusion translates.