6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. Excitement is the most powerful tool a marketer can use in any B2B industry”, elaborates Brandon Hart, an expert on psychology and marketing at EssayOnTime.

Matt, Kyle, and the Less-Traveled Road to Customer Retention

DiscoverOrg Sales

Spotlight on customer retention. Acquiring new customers is six times more expensive than keeping existing customers, and we knew there was an opportunity to put as much horsepower behind customer retention as we did around new sales. If you can’t integrate it, it’s just a lookup tool.

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[VIDEO] Whiteboard Wednesday: Increase Retention in Sales – with Data (Steve Waters)

DiscoverOrg Sales

Morale is the best indicator of retention on a sales team. And retention is a serious issue. Better data = improved sales retention. I think if you’re asking for more from your sales team, you also have to give them the tools to achieve it without killing themselves.

Why do Organizations have Competing Customer Retention Cultures?

Babette Ten Haken

Are competing customer retention cultures crippling your organization or association? First, competing customer retention cultures are sustained within traditional departmental silos and business models. The post Why do Organizations have Competing Customer Retention Cultures?

7 Must-Have Automated Documents for Sales Success

CRM) platforms, lead funnel strategies, and new communications tools to accelerate. document automation tools, which reduce manual work, improve data quality, and. have tools in place to gather insights into their. Quotes and proposals should be considered marketing tools, with.

Why Your Post Sale Teams really own Customer Retention

Babette Ten Haken

You have a nagging feeling that your post sale teams really own customer retention. When post sale teams are disconnected from customer retention, here’s what really happens. Which means that these post sale teams own customer retention.

How Sales Technology Impacts Recruiting and Retention


The business case for adopting these systems often overlooks a very important component – the positive impact on sales team recruiting, onboarding, and retention. Hiring an elite team of sales reps and then failing to equip them with the tools they need to succeed is an exercise in futility. To that end, it’s pivotal to understand how to include sales hiring and retention when you’re building a business case for adopting new technology. What tools are they using?

What About Sales Person Retention?

Partners in Excellence

Retention is a hot topic–customer retention that is. The whole subscription model, on which all SaaS and XaaS companies are built has customer retention as a fundamental to the success of the business model. Retention is important–customer and employee retention.

Major Account Retention – The Grammar Lesson


And just a small increase in a company’s major client retention percentage drives even greater revenue and profit increases. On the negative side, retention rate decreases spawn long-lasting negative impacts that can be crippling. Most organizations, though, aren’t structured with account retention frameworks. These activity dashboards have little connection to retention, as an initiative. But how do you implement a large account retention framework?

Why 80 Percent of Companies Lose at Customer Retention

Score More Sales

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. The post Why 80 Percent of Companies Lose at Customer Retention appeared first on Score More Sales.

Customer Retention, Different Approaches

Partners in Excellence

Customer retention is a critical issue. But it seems companies take two different approaches to customer retention. Then there are those that take a different approach to customer retention. What’s your customer retention strategy?

When to Pivot from an Indirect to Direct Sales Model

Sales Benchmark Index

A indirect selling model has plenty of benefits. Startup companies generally leverage channel partners to get instant scale without inheriting fixed cost. Hiring a direct sales team is expensive. A fledgling company looking for additional capital to bring on headcount.

How to Know When to Make the Tough Call and Sunset a Product

Sales Benchmark Index

How to Know When to Make the Tough Call and Sunset a Product.

Account Management – An Opportunity for Growth

Sales Benchmark Index

Eight. Seven. Three. The all-too-familiar sound of the champagne popping signals the beginning of a new year. It’s Wednesday, January 1, 2020. You have twenty-four hours left of vacation. Twenty-four hours left until you.

Better Knowledge Retention Using Multimodal Learning for Sales


Engaging multiple senses in the act of learning improves knowledge retention. Research shows using images combined with sound improves retention because the brain stores working memory in separate places for each. Without the right tools, video is unwieldy.

5 Ways to Improve Customer Retention with Marketing Automation Tools


How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. As the statistics above demonstrate, improving customer retention is one of the most powerful ways to grow your business.

Stop Blaming Process and Look Closely at Product Talent

Sales Benchmark Index

It’s Q4. If your company is behind on the revenue goal, it’s likely all hands-on deck. How can we finish 2018 stronger? And how can we prevent lagging numbers again in 2019? The CEO has come to you to figure.

How to Build a World Class Succession Planning Program Using SBI’s New Talent Strategy

Sales Benchmark Index

It’s upon us. 10,000 baby boomers are turning sixty-five a day. What does this mean? A massive shift in the work force. It also means a changing of the guard in the ranks of sales and marketing senior management (all.

Should the VP of Customer Success Report to the VP of Sales?

Sales Benchmark Index

Customer Success continues to be one of the hottest topics on the mind of the sales leaders and CEO’s we work with. Few will argue against the benefits of Customer Success – driving profitable growth, product adoption and customer reference-ability.

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Increase Sales with the Best Live Chat Tools out There [Top 10 List]

Sales Hacker

Sure, you can see the visitors who pop in, thanks to tools that gather data on where they’re coming from. If a customer appears to be struggling to apply a coupon, for instance, there are chat tools that let the representative see that. 10 Best Live Chat Tools to Consider.

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The Ultimate List of B2B Marketing Tools


In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Customer relationship management (CRM) platforms aren’t strictly sales tools. Slack also integrates with other tools in your marketing tech stack. Final Thoughts about B2B Marketing Tools.

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Customer Retention, Customer Service, Customer Experience The Rant Goes On

Partners in Excellence

It’s critical that management provides customer service departments with the tools to understand the customer’s problem. Related posts: Customer Retention, A Rant. Performance Management Friday — Customer Retention/Customer Attrition. A couple of days ago, I ranted, in part, about my experience with my past computer supplier. We had depended on their computers for many years.

Leveraging Tools To Make Us Better

Partners in Excellence

Over the past week or so, I’ve been on a bit of a rampage on sales and marketing automation tools. In reality, I’m really a strong enthusiast and advocate for leveraging automation tools as much as possible. We’ve seen sales teams leveraging tools with great impact and amazing results.

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Use This Tool to Calculate Lead to Revenue


Accurate lead/revenue projections are a powerful tool that all B2B organizations need to manage sales and marketing. And an excellent tool provides you with insight into the value of inbound vs. outbound leads. Many companies estimate their retention levels on the fly, without setting goals, measuring them, and actively working this avenue of revenue generation. This simple tool has helped them and others better meet the challenge of making their number, year-over-year.

Artificial Customer Conversations beget Artificial Customer Experiences

Babette Ten Haken

Listening strategies and tools for the voice of the customer can produce skewed insights. Is your business fostering artificial customer experiences due to reliance on technology as the primary interface for customer conversations?

Social Communication is not ever Permission to Sell

Babette Ten Haken

leadership and communication skillsets, tools and strategies for today’s and tomorrow’s digitally transforming industries. Lead a more collaborative, engaged and profitable workforce relentlessly focused on customer success and customer retention.

Ready for a Customer Experience Mid Year Blog Post Review?

Babette Ten Haken

And is this inconsistency reflected in the rate of customer churn and customer retention, mid year? I do not need to be reminding you of best practices in customer experience and customer retention. So much for customer experience and customer retention mea culpa.

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Develop Your Professional Zen for Customer Experience Success

Babette Ten Haken

That is what customer retention is all about. Babette’s playbook of collaboration tools, Do YOU Mean Business? , Professional Zen is a valuable professional characteristic to have. Especially when the goal not only is to acquire clients, but also to retain them.

Does Your Major Account Team experience Stakeholder Resistance?

Babette Ten Haken

When a major account team focuses on narrating business cases to justify client investment, in anticipation of the benefit of the organization’s tools, products and services, they sell themselves short. Major account teams strive so hard to create client-focused solutions.

2 Ways Internal Client Experiences are key to External CXs

Babette Ten Haken

Babette Ten Haken delivers her One Millimeter Mindset keynotes, breakout sessions and workshops to help individuals, teams, organizations and associations leverage productive and profitable collaboration to catalyze professional innovation, workforce engagement and customer retention.

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Start A Customer Micro Experience Playbook this Summer!

Babette Ten Haken

Babette’s One Millimeter Mindset Workshops and Speaking programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention. Babette’s playbook of collaboration tools, Do YOU Mean Business? ,

3 Ways to become Professionally Compelling to Clients

Babette Ten Haken

Think of the implications of this professional innovation strategy on customer success and customer retention. Babette’s playbook of collaboration tools, Do YOU Mean Business? , What happens when we become professionally compelling to clients?

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How many Bright Shiny Business Objects can a SMB Model Juggle?

Babette Ten Haken

Consequently, both sellers and customer retention specialists are directed to acquire and retain as much business as possible. Take a solid look at your SMB client base, with my new assessment tool. Bright shiny business objects happen. Especially this time of year.

The Cost of Demonstrating Your Value to Déjà Vu Customers

Babette Ten Haken

Consequently, there is no demonstrable value in maintaining a déjà vu customer retention strategy, is there? Download this assessment tool. Read these related posts on professional innovation , workforce engagement and customer retention. .

To discover the Customer Experience Gap think Laterally

Babette Ten Haken

When I work with clients on customer retention issues, we focus our forensics on locating gaps in customer experience execution and delivery. Babette’s playbook of collaboration tools, Do YOU Mean Business? , Businesses have a customer experience gap.

Business Growth leverages Profitable Leadership Communication

Babette Ten Haken

What is your leadership communication strategy when dealing with operations issues with big impacts on business growth, customer experience and customer retention? leadership and communication skillsets, tools and strategies for today’s and tomorrow’s digitally transforming industries.

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Why Exit Interviews provide a Customer Experience Reality Check

Babette Ten Haken

Many changes were made, which resulted in higher quality output and improved customer experience and customer retention. Babette’s One Millimeter Mindset Workshops and Speaking programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention.

Is Customer Bombardment Your Customer Experience Strategy?

Babette Ten Haken

Looking for a speaker or workshop on customer experience and customer retention for your next association or organizational meeting or event? Babette’s playbook of collaboration tools, Do YOU Mean Business? , Customer bombardment should be a no-brainer non-strategy.

Customer Success Storytelling leverages Customer Experiences

Babette Ten Haken

Towards a new way of leveraging collaboration to catalyze professional innovation, workforce engagement and customer retention? Babette’s playbook of collaboration tools, Do YOU Mean Business? , Customer success storytelling leverages customer experiences.

Does Cupcake Sprinkles Storytelling convince Clients? Part 1

Babette Ten Haken

Her playbook of communication tools, Do YOU Mean Business? Is your cupcake sprinkles storytelling strategy convincing clients to do business with you? The purpose storytelling serves is more than business garnish.

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