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Navigating the 2024 Martech Trends Landscape

Sales and Marketing Management

After several years of instability in customer acquisition and retention, and with all the efforts focused on getting the most out of the shrinking pipelines, 2024 looks like it’s going to be a return to normal. This “normal” means steady growth, which is something the investors are really happy about.

Trends 177
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Navigating the 2024 Martech Trends Landscape

Sales and Marketing Management

After several years of instability in customer acquisition and retention, and with all the efforts focused on getting the most out of the shrinking pipelines, 2024 looks like it's going to be a return to normal. The post Navigating the 2024 Martech Trends Landscape appeared first on Sales & Marketing Management.

Trends 156
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Success During the Pandemic – Customer Retention Is Key

Zoominfo

Data trends support the success of customer-centric strategies. Those seven topics included: Content personalization Customer engagement Customer insight Customer loyalty Customer retention Loyalty software Net Promoter Score. Since March 2020, brands with loyal followings outperformed their competitors.

Retention 219
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Top Sales Training Trends to Watch in 2022

Janek Performance Group

From these conversations, our ongoing research, and studying the marketplace, we’ve seen the emergence of training trends that we implemented in 2021 and expect will grow in 2022. Here are the top sales training trends to watch in the coming year: Delivery Methods. Employee Retention. Skill Assessments.

Trends 118
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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5 Ways to Improve Customer Retention With Storytelling

Zoominfo

This statement pops up during every conversation about customer retention for one simple reason— it’s true. But brands can also increase customer retention by enabling customers to visualize a satisfying conclusion. With that being said, resist the urge to manufacture values for the purpose of increasing customer retention.

Retention 189
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From Reshuffling to Retention, These Trends Will Define B2B Sales in 2022

Crunchbase

Here are the trends that I believe will have the most significant impact on sales teams in 2022—and my thoughts on how to prepare. And LinkedIn research points to the same trends with 55 percent of buyers indicating that working remotely has made the purchasing process easier. Talent retention is a top priority for sales leaders.