Rethinking ROI

Partners in Excellence

One of the fundamentals in any kind of solution or value based selling is the ROI produced by the solution. Sadly, too few sales people even understand this, competing on cost and price, leaving the customer to determine the business case and the ROI of implementing a solution themselves.

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Channel Travel Incentive Program Reaps 8:1 ROI

Sales and Marketing Management

An electrical products distributor that offered mid-tier channel partners a group travel program realized a 23% increase in projected sales growth. The post Channel Travel Incentive Program Reaps 8:1 ROI appeared first on Sales & Marketing Management. Special Report

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How to Optimize ROI From Revenue Marketing in 5 Steps

SBI Growth

Let’s face it – Don Draper and the Mad Men era didn’t do marketing many favors. Don Draper was a terrible boss and would have made a horrendous CMO. Even if you could get past his heavy drinking, the long.

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SalesTech Video Review: Mediafly Jumpstart ROI

SBI

SalesTech Video Review: Mediafly Jumpstart ROI. Jumpstart ROI is a Mediafly solution that lets you quickly create and deploy a customizable value assessment tool so every seller can quantify value for every prospect.

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Sales Training That Gets Results – With or Without Classroom ILT

Speaker: Mike Kunkle, VP Sales Enablement Services, SPASIGMA

Most sales ILT (instructor-led training) has historically not been very effective, if we consider “effective” to mean “changes behavior, improves results, or produces a ROI.”.

Enhance Your Partner Marketing ROI at Each Stage of the Partner Journey

SBI Growth

When it comes to Partner Marketing, the main focus, if there’s any focus at all, is often on making sure that your partners have the playbooks, tools, understanding, and marketing funds to sell your company’s products. But how much are.

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The ROI of ROI

No More Cold Calling

Guest blogger, Michael Nick, explains where (and how) to use ROI in your sales process. I was impressed with his commitment to salespeople and how he helps them learn to justify ROI to clients. In this month’s guest blog, Michael breaks the ROI process into simple, easy-to-follow steps. What is the ROI on ROI anyway? Much has been written lately about how ROI is dead, how no one believes ROI results, and blah blah blah.

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The Key to Unlocking ROI for Your Acceleration Summit Is Leadership and Communication

SBI Growth

Every year, thousands of companies spend millions of dollars on sales kickoff (SKO) events. You are likely one of them. What is the best strategy for communication across the executive team so you can drive the most value out of.

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Workplace Wellness Can Deliver a Healthy ROI

Sales and Marketing Management

And just as with sales incentive programs, non-cash rewards used in wellness programs are more memorable than cash. Sales and marketing departments usually have a visible presence in an organization. Author: Paul Nolan The mission of Atlanta-based Hodges-Mace, LLC, is to help its client companies communicate clearly the full details about their employee benefits package so workers can get the most out of them.

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How to Measure Sales Training ROI (Examples & Best Practices)

BrainShark

In this post, we discuss how to measure sales training ROI, based on our 20+ years of experience in sales enablement

The Modern Essentials for Sales Onboarding Effectiveness

Speaker: Mike Kunkle, Founder & Sales Transformation Architect, Transforming Sales Results LLC

Traditional sales onboarding methods have not produced a strong return on investment or moved the needle on the sales metrics that matter. Modern learning methods reflect how today’s workforce prefers to interact with the world, and are driving greater ROI.

4 Proven Ways to Calculate Sales Enablement ROI

Allego

Sellers, sales leaders, marketers, and sales enablement teams all say that their enablement programs impact sales. In times of tight budgets and increased revenue demands, being able to prove your sales enablement ROI is critical. That starts with sales content.

ROI 99

ROO vs. ROI

The Pipeline

Everyone is familiar with ROI – Return On Investment, sales people love to talk about, buyers (and their CFO’s), love to hear about it, and even more, love to achieve and validate a return on their investment. Buyers demanded real ROI calculations, not projected best case scenarios, having been jaded by too many flowery ROI projection, and almost as many misses in outcome. Buyers now expect, no demand, ROI with teeth. That is the work in sales.

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Use Outreach? Build a Content Committee for Ultimate ROI

Sales Hacker

No matter the industry, every sales organization needs content. It is the first experience many prospects have with your brand — and it’s also the backbone of the sales strategy responsible for generating your revenue. Easy reporting and iteration of content that leads to increased ROI.

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Measuring the ROI of sales enablement at different maturity levels

Showpad

Measuring the ROI of sales enablement is truly the master discipline. You learned about the three critical success factors of enablement , how to l everage sales enablement for digital transformation and how your leadership is required to lead through change.

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Reinforcement: The Key to B2B Sales Rep Training

Billions of dollars are spent on training events each year, but without reinforcement your B2B sales reps forget 70% of that information in one day! Learn strategies for keeping the momentum of your message going, increasing rep retention, and improving the ROI of your training events.

How to Reap the Rewards of Talent Programs and Ensure Tangible ROI

SBI Growth

HR leaders work for months creating Talent Programs that target sales and marketing employees. There is substantial pressure on making sure that the spend is worth the efforts. The programs have been meticulously created, the work has been done and.

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Increase Your Sales Enablement ROI with Video

Sales and Marketing Management

Teaser: In the face of self-educated buyers, increasing quotas and lengthening sales cycles, it’s no surprise that organizations are looking for ways to better arm their reps. Increasingly, sales and marketing teams are turning to a new tool that can uniquely address some of the most pressing challenges of modern sales enablement — video. Issue Date: 2015-03-09. Author: Eric Burns.

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How to Measure Sales Training ROI (Examples & Best Practices)

BrainShark

When it comes to measuring sales training ROI, most advice is either self-explanatory or ambiguous, such as “decide what success looks like” or “set expectations for your training.” In this post, we cover: Tracking reps’ training progress and sales KPIs in one dashboard.

The Key to a Client’s 1,600% ROI | Sales Strategies

Engage Selling

Last year, I finished a project with a client who generated a whopping 1,600% return on investment. They shared their wins internally.?

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Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!

Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC

The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. How in the world are you supposed to survive as a seller? How can any company truly thrive? It seems impossible. but is it? Join Donald Kelly, The Sales Evangelist, Founder and CEO of The Sales Evangelist Sales Training Firm, as he shares how B2B sellers can shorten their sales cycle, generate more revenue, and get more ROI from their current sales process.

Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

As demand for ROI continues, many are retooling their content strategies to prove a return. Thus answering the ROI question more effectively. . Additionally, your podcast can be used as content for your sales reps.

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How to Measure the ROI of Your Sales Kickoff Event (SKO)

BrainShark

To measure the ROI of your sales kickoff event (SKO), it is necessary to list out all the costs and then weigh these against the direct and indirect benefits of the event. Our formulas and cost factors show you how to calculate the ROI of your SKO

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Lighting Retrofit ROI: Part 2‚ Proper Metrics

Selling Energy

sales tips financials sales sales success recession sellingThe last thing any retrofitter wants is for the project to get within a hair’s width of approval … only for the whole thing to come to a screeching halt when the CFO pokes holes in the metrics.

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The Customer Journey and the ROI of Marketing

Sales and Marketing Management

Now, B2B companies must implement digital marketing into their sales funnels. For example, 68% of millennials would rather make a B2B purchase via a website than through a sales representative. Barriers to measuring ROI. As consumer behavior and digital marketing technology evolve, it’s completely natural for B2B marketers to stumble over a few barriers when it comes to measuring ROI.

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Maximizing Sales Training ROI with eLearning

Speaker: Ray Makela, CEO Sales Readiness Group

Companies spend about $20 billion a year on various forms of sales training. Still, many sales leaders report low ROIs from their sales training initiatives. So how can you ensure that your investment in sales training is producing excellent results.

Lighting Retrofit ROI: Part 1‚ Popular Metrics

Selling Energy

sales tips financials sales sales success recession sellingYou’ve outlined the retrofit project, discussed the benefits, showed them before-and-after shots of previous projects, and provided case studies. Then, the CFO speaks up, asking whether this project makes financial sense.

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Is it Fraudulent to Spend Money on Lead Gen Without an ROI?

Pointclear

Of course, proving ROI was for many years difficult in spite of Claude C. Yes, you read correctly - 95 years ago he took the mystery away: “The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.”. The tools are available to prove marketing’s return on investment, but the flesh is weak, except perhaps for those who believe measuring marketing’s ROI is worth the effort. Lead Generation Marketing ROI

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Keeping Score: How to Use Sales Enablement Intelligence to Prove ROI

Allego

Is your sales team operating at its best? You can with sales enablement intelligence—a data-driven approach to learning, coaching, and content to maximize revenue per rep. Why is sales enablement intelligence important? Yet a surprising number of sales teams operate that way.

Bring ROI to Your Skills Development Plan

Engage Selling

Therefore, I want to share … Read More » Sales Strategies Bring ROI to Your Skills Development Plan Colleen Francis Engage Selling Engage Selling Solutions ROI sales improvement Sales Lessons Sales Process sales success sales team management sales team successOne of the most important things to remember about learning is that knowledge means nothing unless you’re willing to apply it. Failure here means waste.

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Supercharge Your Sales Training ROI with eLearning

Speaker: Ray Makela, CEO, Sales Readiness Group, and David Jacoby, President, Sales Readiness Group

Companies spend about $20 billion a year on various forms of sales training, but many sales leaders report a low ROI from their sales training initiatives. Join us, along with Ray Makela and David Jacoby from Sales Readiness Group, as they break down the five essential factors to achieve sustainable success from your sales training investment, and how to leverage eLearning to maximize results.

Sales Enablement ROI

Veelo

The post Sales Enablement ROI appeared first on Sales Enablement Software | Veelo. Briefs and Case Studies Sales Enablement Content ROI roi sales enablement

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How to Incorporate Value-Based or ROI Selling for Business Growth

Sales and Marketing Management

Author: Tom Pisello Due to COVID-19 and the current economic downturn, sales reps are facing a new set of challenges due to uncertainty. A recent LinkedIn survey of more than 500 sales professionals indicates: 51% of customers are experiencing budget cuts.

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The 5 Requirements to Maximize ROI on Sales Training

Membrain

It shouldn’t be surprising that we spend a lot of time training sales teams and coaching the sales team leaders. Sales TrainingOur experience doing it for clients provides much insight into how to get maximum benefit from this kind of help.

5 Signs You’re Not Tracking Marketing ROI Effectively

Zoominfo

Enter ROI. Measuring marketing ROI is no longer optional—and while most marketers understand this, it’s a lot easier said than done. Continue reading to learn how to identify and fix ROI tracking problems so you can better prove that your marketing efforts are paying off. 5 Signs You’re Not Tracking Marketing ROI Effectively: You let marketing trends dictate your strategy. This could potentially indicate an ROI problem.

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How to Identify and Maximize Sales Enablement ROI

More than 75% of high-revenue organizations now invest in sales enablement. But it’s not enough to simply throw money into a solution; leadership across departments must understand the potential reach of enablement beyond sales performance if they want to maximize its return. The time to optimize is now — this eBook will show you the quantifiable and unquantifiable ROI of sales enablement across business functions.

5 Things You Need to Know About Sales Enablement ROI

Allego

Are you getting the most out of your sales enablement programs? Understanding the value of sales learning and enablement is not straight-forward. Replicate winning behaviors using trend data from the point of sale. How will you make your sales enablement efforts count?

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Death of a Sales Tool: The ROI Calculator

SBI Growth

One of the most common we see is the ROI Calculator. At first glance, the ROI document seems like a great idea. At the bottom, in a bordered box, it spits out an ROI figure. Anybody who has placed an ROI calculator in front of a customer knows differently. The book, Conversations That Win the Complex Sale , captures why: “If a prospect still needs convincing about the impact of your solution, an ROI calculator won’t get them there ”.

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How to Calculate the ROI of Your Sales Tools

Vengreso

Think about this scenario: Your organization is ready to invest (or renew) hundreds of thousands of dollars (or perhaps millions) in your sales technology stack and tools for your team, but the executives and the finance department want you to calculate the ROI to justify the expense of each tool.

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Why Sales Enablement ROI is Important

Showpad

Essential to any successful sales process is some form of sales enablement. By providing sales enablement tools such as ongoing training materials and marketing content to reps, you support their development and strengthen their contribution to sales and organizational goals.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.