Babette Ten Haken

SEPTEMBER 16, 2019

Unfortunately, when salespeople bring in engineers and other experts towards the end of the sales cycle, undiscovered elements of story context are, well, discovered. At “that” final meeting, when the sale is assumed, but not yet closed. When closing the sale is the goal, projects are over-promised and under-specified.

Ideal Customer Profile 83

Ideal Customer Profile Decision Maker Engineering SME 83

Babette Ten Haken

AUGUST 20, 2018

Doing our thing, pre- and post-sale. Yet, the further down the sales cycle we go, these are the stories our prospective clients truly want to hear. Engage me to speak or conduct an interactive workshop at your next corporate or association event. She is a member of SME, ASQ, SHRM and the National Speakers Association.

Retention 51

Retention Customer SME Industry 51

Babette Ten Haken

MAY 21, 2018

Lengthy sales cycles and subsequent product and service contract lifecycles create a false sense of product-fit security. Engage me to speak or conduct an interactive workshop at your next corporate or association event. She is a member of SME, ASQ, SHRM and the National Speakers Association. Click To Tweet.

Customer 51

Customer Pivotal Retention How To 51

Babette Ten Haken

MARCH 27, 2019

In my Storytelling for STEM Professionals and Left Brain Thinkers workshops, we break down communication barriers between functional silos. Then, sales cycles, as well as beta adoption of new services and products, become lengthy or stalled. Babette is a member of SME, ASQ, SHRM and the National Speakers Association.

Ideal Customer Profile 18

Ideal Customer Profile SME Education Engineering 18