Sales and Marketing Management

MAY 7, 2018

Author: Bob Junke Recently, I had the honor of being asked by the Sales Enablement Society (SES) to offer my definition of sales enablement as an alternative to the one the SES Definition Working Group came up with. Defining sales enablement is important. I hope you find it beneficial.

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SBI Growth

AUGUST 26, 2014

2014 was a big year for Sales Enablement. The role became prominent in the sales community. sales strategy Sales Operations Strategy Sales Enablement Director of Sales Enablement' Conferences were dedicated to the function.

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SBI Growth

SEPTEMBER 5, 2014

Sales Enablement is a critical part of your new sales strategy. Sales Enablement is the vehicle for execution and adoption. Your sales strategy is ‘stuck’ without Sales Enablement. sales strategy Sales Operations Strategy Sales Enablement Director of Sales Enablement'

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SBI Growth

MARCH 7, 2014

Sales Process Sales Training Sales Operations Strategy Sales Enablement Director of Sales Enablement' Elevator pitch, presentation practice and product training. Check, check and check. So what’s missing?

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SBI Growth

AUGUST 29, 2017

Joining us for today’s show is Brad Reynolds, an executive who knows a thing or two about running a strategic sales operations function. Today’s topic is focused on how Sales Operations improves the efficiency of the sales team to increase.

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SBI Growth

APRIL 26, 2019

Customer centricity and stiff competition in the tech industry are changing how sales enablement operate. Teams need to focus on sales reps solving customer challenges instead of simply selling products and services. Traditional sales enablement motions are. Sell Solutions Instead of Products.

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SBI Growth

MAY 9, 2014

Summer’s upon us and you may have a mid-year sales training event coming up. How do you make your enablement more effective? Sales manager coaching is a good place to start. Sales Operations Strategy sales coaching Sales Enablement Director of Sales Enablement'

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SBI Growth

JUNE 22, 2014

Sales Enablement Leaders have a choice. This means running initiatives which are aligned to the sales and marketing strategy. Those initiatives make the sales force more effective. This means performing “tasks” which are separate from the sales and marketing strategy.

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SBI Growth

JUNE 11, 2014

Gamification is still a new craze hitting the Sales Enablement Community. Because if done right; it educates, rewards, and influences behavior of a sales organization. Gamification gives you visibility into how Sales is adopting your enablement and systems initiatives. In other words, it works!

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SBI Growth

AUGUST 5, 2014

“The average Sales Enablement budget doubled between 2012 and 2014 from $1.2M Sales Operations Strategy Sales Budget Sales Enablement Director of Sales Enablement' ” 1 Did yours?

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Gong.io

OCTOBER 19, 2021

Sales Enablement is about to become your priority (if it isn’t already). Let’s start by answering this simple question: “What is Sales Enablement?”. Your sales reps have natural abilities, which is all well and good. Sales Enablement moves you forward and shapes how that happens. Go on then.

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Highspot

JANUARY 19, 2024

Simply put, it involves maintaining consistency in your enablement system. While each company’s winning revenue strategy may differ, success is predictable only when sales, operations, and enablement teams synchronize efforts on two critical levers: performance and time.

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Xactly

APRIL 18, 2018

Sales operations and sales enablement are two sides of the same coin allowing your sales team to hone in on the actual selling motions rather than focusing on the back-end processes, tracking down training material, and optimizing the sales teams’ CRM. What is Sales Operations?

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Close

FEBRUARY 29, 2024

Is your sales enablement program working? Find out the answer by tracking these 10 sales enablement KPIs. Doing so will bring you way more sales success!

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Pipeliner

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

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Hubspot Sales

JUNE 28, 2019

The sales operations professional is like the coxswain for salespeople. Patrick Kelly, who led Xerox’s first Sales Operations group, describes the role as “all the nasty number things that you don’t want to do but need to do to make a great sales force.”. Sales Operations vs. Sales Enablement.

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Showpad

MAY 7, 2020

You may already have a sales enablement program, initiative or function at your organization. If your enablement initiative drives sales results as expected, you don’t need to read this article. Myth #1: Sales enablement only adds more layers to and complicates tasks previously accomplished elsewhere.

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BrainShark

AUGUST 31, 2023

Why is sales enablement important? Most people have a basic idea of what the term “sales enablement” means. But you may still wonder why sales enablement is a priority for almost 2/3 of sales organizations out there. Example: Assessing sales readiness. Imagine what that means for sellers.

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Hubspot Sales

MAY 24, 2019

Would you like to become a sales operations manager? of organizations in the technology industry already have a dedicated sales enablement initiative or function, compared to an average of 50% across other industries. So, what key skills and experience should a sales operations manager have?

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Sales Hacker

DECEMBER 22, 2022

And many have turned to sales enablement. Related: What Is Sales Enablement? At Mindtickle, we recently commissioned a survey of 500+ sales leaders , sales reps, and sales-adjacent professionals to find out how they’re approaching sales enablement – and how that might change in the midst of a potential recession.

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Sales Hacker

MAY 26, 2021

If you know that you love strategizing to increase sales but don’t want to be an account executive, sales operations may be the right place for you. What is Sales Operations? Any customer-facing rep who’s worked at a midsize or enterprise company is familiar with sales operations.

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Allego

DECEMBER 28, 2022

Sales enablement conferences and other events offer the ideal opportunity to build your career skills, learn about new technologies and new approaches to sales enablement , and network with professionals. So, ask your boss for the budget now, and attend a sales enablement conference next year.

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Highspot

APRIL 2, 2020

When implemented alongside strategic training, tools, and engagement techniques, sales operations can help sales teams become more productive and efficient and have a positive impact on both top- and bottom-line performance. Why is sales operations important? Why is sales operations important?

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InsightSquared

MARCH 6, 2018

Sales operations has been around for quite some time, but lately the function has been gaining momentum. Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. Start building out your sales operations department by hiring someone to own your CRM.

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Miller Heiman Group

JANUARY 21, 2020

The latest Sales Operations & Technology Study from Miller Heiman Group found that roughly two-thirds of sales organizations have a dedicated sales operations team, indicating that this function continues to mature and play an increasingly integral role in a company’s sales success. Sales Support.

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Highspot

JANUARY 2, 2023

You already know a solid sales strategy can lay the groundwork for a successful, cohesive sales organization. But we’re here to show you how implementing a plan for sales enablement sets the stage for your sales strategy to align seamlessly with your sales goals. What Is Sales Enablement?

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Vendor Neutral

MARCH 11, 2021

Where Is Sales Enablement Headed in the Future? How to Effectively Advance Your Sales Enablement Charter. Companies that are having success today know that sales enablement is essential. 5 Key Ways Sales Enablement Is Changing. Sales Enablement Is a Holistic Discipline.

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Highspot

OCTOBER 21, 2022

This makes for a cognitive dissonance that can cause sales bottlenecks and lead to subpar performance overall. Sales enablement can help bridge this coaching/performance divide. Yet despite its many benefits, sales enablement often exists outside traditional sales operations. Now for some good news.

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Membrain

NOVEMBER 15, 2020

Travel back to 1999, perhaps in a cubicle-lined office or around a rectangular conference table, John Aiello and Drew Larsen strategized a new approach to sales operations and management.

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Lessonly

NOVEMBER 30, 2021

And, two uber important parts of this equation are sales operations and sales enablement. While both improve sales force productivity and support reps throughout the sales process, there are some distinct differences between the two. First, What Are Sales Operations? What Is Sales Enablement?

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Allego

APRIL 14, 2022

Sales enablement has become a must-have. Yet for many companies, sales enablement as a fully defined and holistic initiative is in its infancy, if there is a dedicated function at all. Sales enablement also means different things to different organizations, and even to different teams within companies.

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Showpad

JUNE 3, 2020

While sales enablement has increasingly become a staple in today’s businesses, it remains a relatively new practice. Thus has been born the sales enablement professional, an individual dedicated to the formation, optimization and modification of an enablement program. What does a sales enablement professional do?

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Showpad

MAY 14, 2021

Are you looking to develop and deploy a sales enablement strategy for the first time? You’re certainly not alone, as all types of organizations and sales operations have gotten on trend with enablement programs. The roadmap to launching a sales enablement strategy. Ask yourself questions.

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Highspot

OCTOBER 13, 2020

But in organizations with sales enablement teams, confusion can sometimes arise from questions about which team owns content creation, delivers guidance to reps, and coaches teams to work together effectively. What is the difference between sales enablement and content marketing? Sales Enablement.

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Allego

OCTOBER 14, 2021

Are you getting the most out of your sales enablement programs? Understanding the value of sales learning and enablement is not straight-forward. Showing the value of sales enablement activities ensures you continue to get buy-in and support for current initiatives and more resources for future plans.

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PandaDoc

APRIL 24, 2023

You’re probably here because you want to build a successful sales enablement strategy for your business. Read on to discover how to create effective sales strategies through the power of enablement and turn your team into an all-star performance machine. What is a sales enablement strategy?

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Showpad

FEBRUARY 3, 2020

Sales enablement is on the mind of many businesses and Sales leaders. A high-performing Sales enablement program can streamline workflows, inspire marketing collaboration, optimize the Sales process, and most of all, empower reps to notch more wins and deliver a personalized customer experience. .

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