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5 Sales Enablement Priorities for Transformational CMOs

Allego

Tapping into the Power of Sales Enablement. Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. 5 Transformative Sales Enablement Priorities. 1 Sales Content Management. 2 Seller Training.

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6 Priorities of Sales Enablement Evolved

Allego

The era of rep-centric sales enablement has arrived—and it couldn’t have come at a better time. With the uncertain economy, the rise in remote teams due to the pandemic, and tightening budgets, it’s more important than ever for companies to equip their sales teams to produce at the highest level. 1 Onboarding & Training.

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How Can the Revenue and Sales Enablement Function Best Support Account Management?

SBI Growth

Getting Ahead in Your Sales Enablement Role. You’ve just been promoted to be the new Head of Sales Enablement. Now you’re tasked to take over a function that once belonged to marketing. Your organization has veered into a content driven account.

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How to Build the Guidance That Turns Strategy into Action

Highspot

Building a play relies on three different subject matter experts (SMEs). Each SME should be one person. Topic SME – Often product or content marketing. Enablement SME – Most likely the enablement team member supporting the internal audience the play is designed for. Audience SME = Partner Sales Manager.

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Winning Sales: How You Need To Be Enabled

Anthony Iannarino

Some have become so dependent on a SME that they don’t even want to have a discovery meeting without having one with them. There is nothing wrong with having a subject matter expert as part of the sales conversation. It doesn’t mean you have to have more technical knowledge than your dream client’s technical expert, their SME.

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Subject Matter Experts: The Hot New Sales Tool and How to Use Them

Janek Performance Group

In a recent team meeting, one of our instructional designers noted that one of the recent trends in their observation with clients at Janek is the inclusion of Subject Matter Experts (SMEs) in the selling process, rather than a Sales Agent just learning about services and products to sell on their own.

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3 Phases of a Successful Hybrid Sales Kickoff

Allego

You must rethink every aspect of your meeting—from subject matter expert (SME) presentations to handouts to role playing—not to mention how to foster the networking and collaboration that goes on when you’re face to face. Pre-record a compliance video and use a sales enablement platform to monitor who watches it to completion.

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