Sales & Operations Planning: The C-Suite Dilemma
Sales and Marketing Management
JULY 7, 2019
At the same time, they have been seeking effective ways to optimize tradeoffs between working capital (inventory), operating expense and providing consistent quality customer service. Even now, it is still an exception to find a sustainable end-to-end demand/supply chain operating in a cross-functional, integrated and collaborative manner. In reality, most sales and operations planning efforts are rewarded with frustration.