article thumbnail

SugarConnected on Tour 2022: Building a Customer-Centric Culture—One Stop at a Time

SugarCRM

Software never stands still, so it was no surprise that some of SugarCRM’s product leaders at SugarConnected 2022 were talking about our product roadmap. We caught up with Volker Hildebrand, SugarCRM SVP Product Management, and Zac Sprackett, Chief Product Officer, to ask where the big innovations in sales technology can be found.

article thumbnail

Sales Automation vs. Marketing Automation: What’s the Difference?

SugarCRM

Do You Need Marketing or Sales Automation? SugarCRM Provides Both. The SugarCRM platform seamlessly brings marketing automation and sales automation together in one, easy-to-use system. With Sugar Market, marketers can adequately feed the funnel while working closely with sales to build pipeline. ​

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Marketer Type Results Are In!

SugarCRM

Just as your marketing team gets more done when you’re all working together, technology can be more powerful when it’s all integrated. Marketing technology and Sales technology should work together just the way Marketing and Sales do. appeared first on SugarCRM. If not, neither team is set up for success.

article thumbnail

Learn Why Marketing Engagement Becomes Sales Success

SugarCRM

Imagine a world where marketing and sales teams share a platform to collaborate and win business, a platform that uses the same data to calculate KPIs, with the same customer data points and segmentation, and where business processes work across every department. How Marketing Engagement Becomes Sales Success.

article thumbnail

11 Resources That Will Improve Your Sales Skills

SugarCRM

For instance, old-school tactics are surprisingly common in sales. Meanwhile, companies that embrace modern sales technology see results that would have been impossible when using traditional sales tools. These “traditions” include paper contracts, siloed recordkeeping, and in-person only interactions.

article thumbnail

How to Leverage Technology in Hybrid and Remote Work

SugarCRM

Technology for collecting, managing, and advancing customer interactions is vital for all businesses. The pandemic has forced many businesses to recalibrate how and where we work. It has reshaped how business leaders think, how staff wants to work, and customer expectations.

article thumbnail

Fuel Growth Podcast: Finding the Winning Self-Service Secret with Esben Friis-Jensen, Userflow

SugarCRM

There’s no denying it, B2B companies are currently experiencing a massive shift in how people buy and use software. In fact, Forrester looked into the subject and found that nearly 75% of B2B buyers said they’d rather buy via an app or website than through a salesperson.

B2B 49