article thumbnail

Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

This requires collaboration across the company, working with multiple teams from sales to product development. Target high-value accounts using account-based marketing (ABM) — a strategy-based approach that allows marketing and sales teams to personalize touchpoints throughout the buyer’s journey. .

Scale 189
article thumbnail

A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

When your sales CRM tells you what the next step to close the customer should be, do you ever ask yourself whether this step makes sense? When you implement out-of-the-box software solutions to serve specific needs, are you limiting your focus? She is a member of SME, ASQ, SHRM and the National Speakers Association.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Salesmate is named as a CRM category leader by Gartner’s platforms for 2020

Salesmate

We’re excited to announce that once again, Salesmate is recognized as a market-leading sales CRM and automation platform by multiple Gartner’s top software advisory platforms – SoftwareAdvice and GetApp. Software Advice FrontRunners 2020 for CRM category. ”, said Samir Motwani, the CEO of Salesmate.

article thumbnail

Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

This requires collaboration across the company, working with multiple teams from sales to product development. Personalize at scale Target high-value accounts using account-based marketing (ABM) — a strategy-based approach that allows marketing and sales teams to personalize touchpoints throughout the buyer’s journey.

Scale 130
article thumbnail

5 Habits of the Best Salespeople

Sales and Marketing Management

Author: Rick Wong Whether you’re the CEO or a sales representative, you’re a seller. You know that in order for your company to be competitive, you’ve got to continually make new sales. Still, it isn’t enough to just make sales. The power goes out during a software deployment. But the rest? You know the answer.

Microsoft 213
article thumbnail

Are Customer Acquisition Stories also Customer Retention Stories?

Babette Ten Haken

Do you know the story of what happens to clients, after that new contract lands in-house, for post-sale execution? If you plan to renew that contract at a later date, perhaps it makes sense to become invested in that post-sale story. Like the capital equipment and software found within Internet of Things environments.

article thumbnail

One Critical Part of Product Management That Got Lost in Agile Development

Product Management University

Agile is a software development methodology. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! Smaller teams cranking out measurable units of software every 2-4 weeks and iterating toward usable features has done wonders for software development.

SME 66