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B2B Sales Training Techniques and Best Practices

Highspot

Each stage requires specific selling skills to satisfy prospect needs. When training B2B sales professionals, it’s important to focus on a skill set that aligns with its unique nature. This includes market understanding, solution selling, and long-term relationship building.

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Strategic Selling with Perspective: Defining the Next Generation of Sales Models

Miller Heiman Group

To quash the competition, Xerox developed Professional Selling Skills (PSS), a formal sales methodology the company used to train its own sales reps that was later sold to other organizations (and eventually acquired by Miller Heiman Group). Strategic Selling pioneered solution selling as we know it today.