The Evolution of CRM: What’s Next?
Miller Heiman Group
OCTOBER 1, 2018
While we’ve been a leader in the sales training realm for decades, the concept of CRM has been around even longer. The first major wave of computer-based CRM hit in July 1993, led by Tom Siebel, who designed the landmark on-premise CRM product, Siebel Systems. A full decade earlier, Kate and Robert Kestnbaum paved the way for Siebel when they pioneered the concept of database marketing, an electronic hub of customers, prospects and commercial contacts.