Pointclear

FEBRUARY 2, 2011

A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Still, most B2B marketers have yet to truly embrace the full social toolset for their business. Why is that? But producing any old content isn’t enough.

Trends 180

Trends B2B Social Media Marketing 180

Your Sales Management Guru

OCTOBER 13, 2015

Smart companies are scrutinizing their strategic sales management plans, taking a closer look at everything from their pipelines to their forecasts. The benefit of a short-term plan and agenda are that current issues can be addressed and continuous training and employee focus is a company goal. Employees are a critical asset.

Revenue 40

Revenue Hiring System Case Study 40

DiscoverOrg Sales

AUGUST 24, 2017

For a deep-dive into the B2B Buyer persona, get our extensive, free study. As Ann Handley has so rightly said , smart companies lead conversations, not just join them. Download the Full Buyer Persona Study. B2B branding falls short. If you cover up your brand’s logo/identity, is your brand itself still recognizable?

B2B 186

B2B B2C Buyer Persona Social Media 186