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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

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By integrating key systems, your marketing strategy, sales processes, operations, and financials all align. How do you manage org-wide SMEs’ input and expertise? Working on a project management platform such as Asana or Monday.com can keep SME input organized and on a trajectory that fits your marketing strategy.

Scale 189
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How You Can Build the Perfect SMB Sales Strategy

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What is the Difference Between SMB and SME? SMEs (small-to-medium enterprises) operate similarly to SMBs but at a slightly larger scale. Also known as “Mid-Market” companies, SMEs have 101-500 employees and generate $10 million – $1 billion. But what if your SMB customer stayed with you for a long period of time?

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A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

Or do you automatically follow what the system tells you to do next? She is a member of SME, ASQ, SHRM and the National Speakers Association. When your sales CRM tells you what the next step to close the customer should be, do you ever ask yourself whether this step makes sense? At this particular time?

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

By integrating key systems, your marketing strategy, sales processes, operations, and financials all align. How do you manage org-wide SMEs’ input and expertise? Working on a project management platform such as Asana or Monday.com can keep SME input organized and on a trajectory that fits your marketing strategy.

Scale 130
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Subject Matter Experts, Get Agile!

Allego

As a subject matter expert (SME), you have knowledge that the sales force needs to access, but the challenge is sharing information with the sales force that’s both timely and relevant. In short, the system should “push” content to the right viewers, and also enable them to “pull” it using easy-to-construct criteria.

SME 54
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3 Ways to improve Your Customer Retention Scorecard

Babette Ten Haken

Any of the plethora of scoring systems which measure customer satisfaction and loyalty. She is a member of SME, ASQ, SHRM and the National Speakers Association. Do you have a customer retention scorecard? You know what I am talking about. Chances are, your organization already has a scorecard or two. is available on Amazon.com.

Retention 154
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How You Can Build the Perfect SMB Sales Strategy

Zoominfo

What is the Difference Between SMB and SME? SMEs (small-to-medium enterprises) operate similarly to SMBs but at a slightly larger scale. Also known as “Mid-Market” companies, SMEs have 101-500 employees and generate $10 million – $1 billion. But what if your SMB customer stayed with you for a long period of time?