Are you in Social Media Denial?

Sales Benchmark Index

With a more narrow focus, we can pinpoint social media. If you’re truly a student of buyer trends, social media should be your focus. Not sure whether your social media skills are keeping pace? Are you in social media denial?

Prospecting Using Social Media: Does it Work Effectively?

The Sales Hunter

One of the most frequent questions I get from people at all levels is whether or not social media is an effective way to prospect. Recently, I was asked to participate in a study regarding social media and […]. Blog Professional Selling Skills Prospecting prospect prospecting social mediaMy response to the question varies based on the type of prospect you’re trying to reach.

The Economic Collision of Customer Service and Social Media

Increase Sales

The customer has evolved from being King or Queen to being an Internet socially connected King or Queen. Today, social media has expanded communication and has created a very loud and significant economic collision with customer service.

3 Steps to Combining Social Media & Competitive Intelligence

Sales Benchmark Index

Using social media for competitive intelligence provides another viewpoint into competitor activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy.

10 Social Media Best Practices for Salespeople

The Center for Sales Strategy

In an ever-changing sales landscape, maintaining a healthy personal brand on social media has become a necessary tool for sales professionals to build and maintain relationships with prospects. According to a Forrester Consulting study, Social Selling: A New B2B Imperative , “49 percent of B2B enterprises have developed a formal social selling program, and 28 percent are in the process of doing so.” Social Media LinkedIn salespeople facebook personal brand

Social Media Demand Generation: A Q&A


B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ).

How to Shorten Your Sales Cycle with Social Media


And today, we’re focusing on one in particular—social media. We’ve often discussed social media and its many benefits, from customer engagement to brand awareness. 5 Tips to Shorten the Sales Cycle with Social Media.

How to Use Social Media to Recruit Channel Partners


Understanding how to view partnerships from the partners’ point of view can be a powerful way to recruit, and social media is the perfect place to start. Before you dive into social media and start posting, you need to have a solid recruitment plan in mind.

The Salesperson’s Guide to Social Media: LinkedIn


This article is the first installment in The Sales Person’s Guide to Social Media blog series. Check back for new articles covering other social platforms. Once upon a time, social media was just a casual place to chat with friends.

How Timing Is Everything in Social Media Marketing

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As they say “timing is everything” and that is true even in social media marketing when looking to: Credit When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. However for many small business owners they do not have the time to conduct the research necessary to maximize their social media marketing actions.

8 Social Media Mistakes B2B Marketers Should Avoid


93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. When it comes to social media, we say: less is more.

Is Social Media ROI Achievable?

The ROI Guy

Survey participants, 3,342 consumer and B2B marketers, indicated that, as budgets grow to more significant levels, Social Media accountability has become the highest priority. Converting social media members, followers, etc. SEO for social sites 4.

4 Reasons to Hire a Social Media Manager


In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. As social media continues to grow, the need for a social media manager has grown as well.

If Social Media Works for Passive Job Applicants, Why Not for Passive Sales Prospects?

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However times are changing as demonstrated through a study by Bullhorn earlier this year. Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. of the recruiters favored LinkedIn as their primary social media site in 2012.

How to Use Social Media for B2B Lead Generation


Yet, despite the exponential growth of social media in the past five years, B2B companies remain skeptical of its effectiveness as a lead generation tool. Here’s why: Of those who use the internet, 76% of Americans use social media ( source ).

Churn More Sales Leads With Social Media


5 Tips to Make Eye-Popping Social Media Content to Churn More Sales Leads. It’s also very likely that the social media marketing approach each of these businesses uses for this purpose remain the same mostly.

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Social Media ROI is Greatest Challenge

The ROI Guy

New areas like social media and digital marketing, where accountability is a requirement, but measurement and ROI proof points are new and not always available, represent a stumbling block to future success. IDC Pisello Alinean Social Media ROI

The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B


Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles.

No Respect. Social Media Marketing Not a Top Executive Priority?

The ROI Guy

Although social media marketing is popular amongst marketers, with 80% of companies with at least 100 employees using social networks for marketing this year, it’s still not a top strategic priority. Marketing Social Media ROI marketing economics

Social Media for Business: 3 Reasons Salespeople Need an Online Presence

Hubspot Sales

Do I Need Social Media for Business? A professional social media presence is crucial for today's workforce -- especially salespeople. Use social media to build relationships with prospects, peers, and even your competition.

Why Relationships Are Key To Success in Sales (And How To Build Them Using Social Media)


According to a study done by Linkedin this year, sales tech is used by over 91% of all sales people (and only 2% of the top sales performers in the world don’t use it). Social Selling Technology

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.

Winning the Social Media Engagement Contest

The ROI Guy

In the first of a series of research projects, seeking to understand the return on investment (ROI) of Social Media, the ROI experts at Alinean analyzed which of the Fortune 500, and which industries, were the most engaged with the community, and what factors led to this engagement popularity. Content Marketing Institute CMI Pisello Alinean Frugalnomics Social Media ROIAlinean Research of Fortune 500 Level of Engagement on Twitter, Facebook and LinkedIn.

How to Get Your Team to Buy In to Social Media Advocacy

Hyper-Connected Selling

With the rise of social media, almost everybody has a public-facing presence online. And according to a study by Econsultancy , LinkedIn is responsible for 64% of all visits from social media channels to corporate websites. When you add in everyone’s social activity (LinkedIn is getting billions of page views a year), you can amplify your message on LinkedIn and on your total digital presence. Don’t assume they are a social media whiz.

20.5 Attitude Gems For You To Read And Study | Jeffrey Gitomer.

Jeffrey Gitomer

Attitude Gems For You To Read And Study. Social Media. powered by One Social MediaStore. Online Training. See Jeffrey Live! Hire Jeffrey. Who is Jeffrey? Contact. Gitomer | November 15, 2011 | Leave a Comment. Tweet Share Here are 20.5

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Can Case Studies Help Your Business?

Fill the Funnel

Case studies often serve a different business building purpose than email. What Is a Case Study? According to a wiki definition, a case study is: 1. A cloud storage company may write a case study on moving document storage from local hard drives to the cloud.

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Updated Alinean Social Media ROI Calculator - New.

68% Of CEOs Have No Social Media Presence Whatsoever – What a Surprise!

Jonathan Farrington

“According to a recent report by, 68% of Fortune 500 CEOs have no social media presence whatsoever. . A mere 32% have at least one account on a social network. So when it comes to social media, is LI actually Facebook and Twitter for grown-ups?

Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics.

The Forgetting Curve Has a Cure

No More Cold Calling

Studying by reading, re-reading, and repetition affects short-term memory only. Business Development Cold Calling Lead Generation Networking Referral Sales Social Media Technology business development lead generation networking Referrals sales Sales AI technology

Webinar Replay: Tips for Using Social Media in B2B Marketing


Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? B2B Social vs. B2C Social. It’s important to understand how social differs between B2B and B2C. Social Content – Create or Curate?

The Social Revolution and Your Evolution.

Jeffrey Gitomer

Tweet The social revolution has changed the way you sell forever. As business social media evolves and matures, all salespeople, executives, and entrepreneurs will expose themselves for who they are and who they aren’t WAY BEFORE a sales call or sales meeting of any kind takes place.

Stop Overlooking This if You Really Want Qualified Leads

No More Cold Calling

In the same study, 71.4 In a separate HubSpot study, salespeople were asked which part of the sales process is most difficult—prospecting (42%), closing (36%), or qualifying (22%). Watch out for the gap in your referral business! It’s an epidemic.

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Social Selling: What You Should and Should NOT Do

No More Cold Calling

A Complete Guide to Putting the “Social” Back in Social Selling. Social selling has finally (and dangerously) reached buzzword status. Misperceptions, because salespeople have forgotten the social part of social selling. What Is Social Selling? .

How Facebook Ads Can Boost Your Sales

Smooth Sale

The social media platform is continuously improving efforts for expanding the areas where the ads can be shown. A study found that brands using carousel ads saw a 50-300% boost in click-through rates and a 35% decrease in cost per click.

Why Women in Sales Don’t Want to Work for You

No More Cold Calling

Women also excel at quota attainment, according to a study by Xactly. As SalesHacker puts it, for many sales organizations, the recruitment materials and “social media presence is an advertisement for ‘bro culture.’”.

An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg Sales

Combing through social media for clues to contact information and calling wrong numbers consumes hours, and returns scant benefits: Burnout and high turnover are common among sales teams who have to question every phone number and email address. The impetus for this study started from a conversation with one of my clients. The study was completely independent. Even Martin himself was surprised by the results of the study.

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Is Technology Tanking Your Lead Generation System?

No More Cold Calling

What about social selling? Social selling can help you begin conversations, but turning those connections into relationships means socializing the old-fashioned way—offline. Use social channels to find out what’s going on with them.

Why Should I Give You a Referral?

No More Cold Calling

I’m conducting an ongoing study about referrals, and I want to hear about your referral approach. Referral Sales communication lead generation Referrals Social MediaReferral sales is personal … but it’s still business.

Before Your Small Business Jumps into Content Marketing, Read This

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As to top content marketing tactics, these are the preferred distribution channels according to Content Marketing Institute: Social media – 92%. Case studies – 77%.