How sales automation software separates the amateurs from the pros
JUNE 19, 2018
For sales managers, common non-selling activities could include things like assigning leads to their reps or training new reps on the team’s sales process. Sales automation refers to any software tool that automates or facilitates manual tasks for a sales team. Sales automation software can immediately generate CRM records when a form is filled out by a website visitor, or when a business card is scanned, saving reps from having to create new contact and lead records manually.