Zoominfo

AUGUST 5, 2021

Certain software allows your team to automate lower-value tasks, giving them more freedom to communicate with high-potential prospects and existing customers. Balancing the various content types (blog posts, white papers, webinars) will allow you to reach your customer and map the buying process in a scalable way.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Partners in Excellence

MAY 25, 2022

It promoted a white paper going much more deeply into the research. I filled out their form, my name, email, title, company… I download the white paper. What in my response to that white paper indicates that I have an interest in their products? My interest is, clearly, about the research.

Follow-up 68

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 68

Pipeline

APRIL 1, 2024

The best way here is to opt for reliable logistics CRM software with lead management features. Improve your content marketing with valuable and informative blogs, white papers, and e-books. Related: How To Write Sales Emails With AI In Sales CRM Software 5. Lead evaluation: not every lead is worth pursuing.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Allego

MARCH 28, 2023

Whether they’re buying a car, software, or furniture—customers today control much of the buying experience, not a salesperson. Great options include customer stories, testimonial videos or PDFs, white papers, analyst reports, eBooks, and product-specific solution briefs and brochures.

eBook 62

eBook Video Buyer Education 62

Pointclear

JULY 16, 2013

Remember that high-quality persuasive content is not your corporate brochure or a sales pitch, thinly disguised as a white paper. A healthcare company recently received a white paper download from Dr. Kildare at the MASH Hospital Unit. And who knows if this information is accurate. Competitive landscape documented.

Lead Generation 225

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 225

Zoominfo

AUGUST 5, 2021

Certain software allows your team to automate lower-value tasks, giving them more freedom to communicate with high-potential prospects and existing customers. Balancing the various content types (blog posts, white papers, webinars) will allow you to reach your customer and map the buying process in a scalable way.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Sales and Marketing Management

FEBRUARY 5, 2021

A comprehensive sales engagement software can facilitate email/call/SMS sequencing, monitor engagement, and maintain well-oiled workflows throughout your sales department. When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”).

Scale 177

Scale Maximizer Strategy How To 177

The Pipeline

AUGUST 23, 2013

Those actions might include: Downloading a white paper on your site. One way to do this is with customer relationship management (CRM) software. That software will allow you to align your offline marketing and sales efforts with the needs of each customer profile. Look at past customers you’d like to replicate.

Pipeline 292

Pipeline Sales Qualified Lead Lead Rank Lead Scoring 292

SBI Growth

OCTOBER 23, 2013

The organization spends a lot of money on the software and expectations are high. Here’s where you see fruit of your labor: blog posts, eBooks, white papers, newsletters, webinars, etc. The conventional wisdom says the technology will solve the lead gen deficiency. Unfortunately, the results are slow coming.

Outsourcing Services 316

Outsourcing Services Lead Gen Marketing Webinar Metrics 316

Sales and Marketing Management

FEBRUARY 5, 2021

A comprehensive sales engagement software can facilitate email/call/SMS sequencing, monitor engagement, and maintain well-oiled workflows throughout your sales department. When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”).

Maximizer 156

Maximizer Strategy Lead Rank Lead Scoring 156

Sales Training Connection

SEPTEMBER 26, 2011

And, as expected, most of the references related to software. Click here to download the white paper. They narrowed the search by putting “definitions of” in front and 429,000 results appeared. Technorati Tags: sales best practices , sales training , sales training articles , sales training blogs.

Face-to-face 100

Face-to-face Software Software Google 100

No More Cold Calling

OCTOBER 9, 2014

And he made the business case for his software application by quoting details about the results his clients were experiencing. Before they make contact with us, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. All good so far. So Seller 2.0

Cold Calling 280

Cold Calling Small Business Small Business Call-back 280

SBI Growth

SEPTEMBER 2, 2012

White papers offer prospects the greatest deal of information about our product. Customers who quantified the problem purchased the new software 85% of the time. Outward-in research: Win/loss interviews determined: LinkedIn Groups is where prospects are discussing our product frequently.

Data 267

Data Analysis Sales Operations Buying Cycle 267

Allego

APRIL 18, 2024

Automated Follow-Ups with Buyers: Use Case: A software company uses AI-powered chatbots to handle routine follow-up tasks, such as scheduling meetings, sending follow-up emails, and answering common prospect inquiries. Lead Scoring with AI: Use Case: A software company uses AI to score leads by implementing predictive lead scoring models.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

SBI

JULY 10, 2018

Sites like Gartner, G2Crowd, and Forbes report when accounts download white papers or read articles. Director of Marketing for Everstring , marketing and sales intelligence software powered by automated data science and the world’s most reliable business data. This week’s post is by guest author Shonal Narayan , Sr.

Intent Data 138

Intent Data Lead Rank Lead Scoring Closing 138

Sales and Marketing Management

OCTOBER 16, 2017

A water utilities company updating an ancient water system, for example, might want to know how to integrate our software within its current Geographic Information System (GIS), allowing analysts to quickly inspect, plan, design and calculate storm water runoff that translates into monthly water bills to pay for all maintenance and expansion.

Real Estate 243

Real Estate Construction Scale Hiring 243

Sales and Marketing Management

APRIL 10, 2017

Here’s an example: INITECH is selling human resources software to “every B2B company.” Well, a one-person consulting firm doesn’t need HR software. But, maybe a fast-growing company with a new HR executive needs new software to help with recruiting and onboarding dozens of new hires every week. .

Ideal Customer Profile 120

Ideal Customer Profile Maximizer Marketing InsideView 120

Increase Sales

NOVEMBER 23, 2013

Many of these emails come from visiting websites and signing up for a white paper. This past week I received over 50 emails from different realtors wanting me to purchase some real estate listing software. Every day I receive emails from unknown persons (names not immediately recognized) as follows: Hi, Leanne, The pitch.

Real Estate 158

Real Estate Small Business Small Business Networking 158

Chorus.ai

JANUARY 29, 2021

Certain software allows your team to automate lower-value tasks, giving them more freedom to communicate with high-potential prospects and existing customers. Balancing the various content types (blog posts, white papers, webinars) will allow you to reach the customer and map your buying process in a scalable way.

Sales Enablement 62

Sales Enablement Webinar Metrics Top of Funnel Strategy 62

Pointclear

DECEMBER 1, 2016

4,319 contacts who downloaded a white paper but may or may not be in targeted companies or have any need or authority to buy (email addresses, many bogus and no company firmographics and no telephone numbers). The last time we tested 9,000 whitepaper downloads for the subsidiary of a large software company, 98.2%

Marketing Qualified Lead 100

Marketing Qualified Lead Sales Qualified Lead Lead Rank Leads 100

Allbound

FEBRUARY 26, 2020

Examples of co-branded content include: – White Paper – eBook – Blog Posts – Shared Landing Pages – Co-Presented Webinars. The post Creating a Cohesive Content Marketing Strategy appeared first on Partner Relationship Management Software (PRM).

Webinar Metrics 78

Webinar Metrics Strategy Marketing Collateral 78

Janek Performance Group

JANUARY 10, 2023

Our white paper, The Ultimate Guide to Developing a High-Performance Sales Organization , lists channels under sales strategy. For example, a computer software company teaming with a hardware manufacturer. To achieve more, check out our white paper The Ultimate Guide to Developing a High-Performance Sales Organization.

Channels 62

Channels Hiring Retail How To 62

Zoominfo

JULY 25, 2023

Content Marketing Your content marketing strategy can include many formats: On-site blogs Guest blogs White papers Original research Webinars Press releases Social media No matter the format, content marketing can only live up to its fullest potential if it’s pertinent to your target demographic — and if they can find it.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SBI Growth

OCTOBER 5, 2013

Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. The software automates lead management and campaign management. Make sure your content is multi-modal.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Pipeliner

FEBRUARY 1, 2019

Nikolaus Kimla – A 30-year veteran of the computer industry, Nikolaus has founded and run several software companies. Also a prolific writer, Nikolaus has authored over 100 ebooks, articles and white papers addressing the subjects of sales management, leadership and sales itself.

Webinar Metrics 49

Webinar Metrics eBook CRM Pipeline 49

Lessonly

JANUARY 19, 2022

Your sales enablement software will help you identify what converts and what doesn’t, but it’s never too early to start thinking about that ideal customer and the journey they’ll take with your team. Content that converts—which white papers, ebooks, and one-pagers lead to the highest quality leads? Pricing updates?

Sales Enablement 49

Sales Enablement Training Handbook Comparison 49

Chorus.ai

JULY 9, 2019

Certain software allows your team to automate lower-value tasks, giving them more freedom to communicate with high-potential prospects and existing customers. Balancing the various content types (blog posts, white papers, webinars) will allow you to reach the customer and map your buying process in a scalable way.

Sales Enablement 48

Sales Enablement Top of Funnel Ideal Customer Profile Lead Rank 48

Sales and Marketing Management

AUGUST 18, 2017

Fellow Deadheads, Meerman is the author of “The New Rules of Marketing and PR” and Halligan is CEO and cofounder of marketing software behemoth HubSpot. The way to reach your marketplace is to create tons of remarkable, free content like blogs, videos, white papers and e-books.

Lead Rank 149

Lead Rank Marketing Strategy Trade Show 149

Pipeliner

SEPTEMBER 6, 2023

A number of years ago, my company was a partner with Autonomy, a company that developed pattern recognition software. This idea comes from the modern method of software development. This method created a new boom in the software industry. In the “old days,” there were no OpenAPIs , APIs in general, or connectors.

CRM 59

CRM Vendor Hiring eBook 59

Pipeliner

FEBRUARY 27, 2019

John Golden with guests: Nikolaus Kimla – A 30-year veteran of the computer industry, Nikolaus has founded and run several software companies. Also a prolific writer, Nikolaus has authored over 100 ebooks, articles and white papers addressing the subjects of sales management, leadership and sales itself.

eBook 40

eBook CRM Pipeline Influencer 40

Pipeliner

FEBRUARY 27, 2019

John Golden with guests: Nikolaus Kimla – A 30-year veteran of the computer industry, Nikolaus has founded and run several software companies. Also a prolific writer, Nikolaus has authored over 100 ebooks, articles and white papers addressing the subjects of sales management, leadership and sales itself.

eBook 40

eBook CRM Pipeline Influencer 40

Pipeliner

MARCH 18, 2021

Here, ebooks and in-depth white papers can offer greater value than top-level blog posts. To illustrate, look at this homepage footer from this DCIM software company : Notice how they have a presence on all the major social media channels. But, cross-promotion may need dedicated content that answers specific questions.

Promotion 98

Promotion Social Media eBook Comparison 98

Allego

FEBRUARY 27, 2020

Software vendors are incorporating user experience (UX) best practices to enhance the learner experience, not just the user interface (UI) but the way the courses are designed. While the science of learning offers actionable insights for the industry, many companies, as one ATDTK speaker said, “Don’t know what they don’t know. Learn More.

Hiring 119

Hiring Conference Video System 119

Hubspot Sales

NOVEMBER 15, 2019

Offer a link to a video, white paper, or some other quality content relating to your meeting. I'd like to walk away having a better understanding of your pain points with global logistics, your team's 2020 goals, and how our international logistics software can help you achieve them. I'm looking forward to our meeting tomorrow.

Meeting 104

Meeting How To Case Study Relationals 104

Pointclear

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Cost per Lead 154

Cost per Lead Top of Funnel Outbound Sports 154

Allego

DECEMBER 20, 2023

I’m willing to bet you’re like me when it comes to buying something, whether it’s a new pair of boots or enterprise software. One such technology, Digital Sales Room software , has emerged as a game-changer, empowering sales teams to operate seamlessly in a virtual environment. What Is Digital Sales Room Software?

Software 125

Software Software Lead Rank Vendor 125

Pipeliner

FEBRUARY 25, 2020

Crafting e-books, white papers, social media posts, etc. People will always tend to compare your software with your competition. It is also likely that they will check SaaS review sites to check your software’s performance and what your previous or existing customers have to say about it. Software Advice.

Lead Rank 80

Lead Rank Lead Scoring Marketing Referrals 80