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Survey Results: How Market Leading Companies Plan to Make the 2020 Number

SBI Growth

We recently wrote about the emergence of the Chief Customer Officer and took that opportunity to survey CCO’s about how they will make their 2020 number. We found that companies had initially been planning on nearly 31% of their 2020.

Survey 290
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Marketing Needs Science, Not Surveys

Corporate Visions

Marketers typically depend on "best practices" and surveys, not science, to set their B2B marketing strategy. Here are four ways to start using scientific research and data to inform your plans.

Survey 96
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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

In sales, a business development strategy is central to understanding and engaging with your customers. Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies.

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Survey Results: How Market Leaders Respond to a 33% Drop in New Logo Revenue

SBI Growth

SBI’s quarterly pulse survey shows that companies are more dependent on their existing customers to. Most companies earn the majority of their revenue from existing customers, and with the recession that began in March 2020, this is truer than ever.

Survey 221
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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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4 Martech Trends Impacting 2023 Strategy

Sales and Marketing Management

According to Gartner’s 2022 CMO Spend Survey, B2B organizations devote approximately one-quarter of their marketing budget to technology. The post 4 Martech Trends Impacting 2023 Strategy appeared first on Sales & Marketing Management. Yet B2B marketers used less of their martech stack in 2022 than […].

Trends 156
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The Global 2015 STAR Sales Manager Survey

The Pipeline

I want to start by inviting you to participate in a survey being conducted by my friends over at Star Solutions That Achieve Results Inc. STAR Results) , The Global 2015 STAR Sales Manager Survey. The targeted audience for completing this survey is: VP of Sales. To participate in the study click on Take the Survey.

Survey 256
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience.

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Going Beyond With Learning Analytics

Speaker: Amit Garg, CEO and Founder at Upside Learning Solutions & David Wentworth, Principal Learning Analyst at Brandon Hall Group

Surveys reveal that while the executive pressure to measure the business impact of learning is growing, significant numbers don’t know how to go about Learning Measurement. Strategies to get started with learning analytics now. Measurement of learning effectiveness has always been a difficult subject for learning leaders.