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2023 B2B Digital Marketing Trends

Sales and Marketing Management

As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience. Here are some digital marketing trends to consider for 2023.

Trends 330
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4 Martech Trends Impacting 2023 Strategy

Sales and Marketing Management

The post 4 Martech Trends Impacting 2023 Strategy appeared first on Sales & Marketing Management. According to Gartner’s 2022 CMO Spend Survey, B2B organizations devote approximately one-quarter of their marketing budget to technology. Yet B2B marketers used less of their martech stack in 2022 than […].

Trends 156
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Message to Management: Sales Trends in 2022

No More Cold Calling

I understand that predictive analysis tools can be accurate at forecasting business trends and sales performance. It magnifies trends that were already under way.”. AI is a dominant trend, and the prediction of an AI-automated workforce is compelling. I’m not an economist and I’m not a fortune teller. The Reality.

Trends 356
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The Dance Between Strategy and Strategy Execution

Steven Rosen

Strategy and Strategy Execution. As the business unit head, you and your team have spent hundreds of hours building your marketing plans , analyzing trends, developing key tactics and building and revising slide decks. The problem is that far less time is spent planning for strategy execution than building marketing plans.

Strategy 380
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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects. Whether marketers are planning on live events this Fall and where budgets slated for live events are going. How to leverage online events, like webinars, as effective replacements for live events.

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Preview: Top Trends in B2B Go-to-Market for 2022

SBI Growth

As we look ahead to 2022, our team is hard at work on a “Top Trends” report that we’ll share early in January. Sharing key themes and shifts in both growth strategy and growth execution as we consider what 2022 may hold for commercial leaders and their teams. Our intent?

Trends 302
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Why Some Marketing Teams are Thriving During The ‘Quiet Quitting’ Trend

Sales and Marketing Management

Some marketers have found the quiet quitting trend to be an opportune time to find innovative ways to serve their customers. Here are three strategies that have helped marketing teams thrive during this movement.

Trends 156
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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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[On-Demand Webinar] The State of Customer Education: Trends and Benchmarks Report

Speaker: Sandi Lin & Linda Schwaber-Cohen

Sandi and Linda dug into key findings so you can benchmark against industry trends and understand how your strategy and metrics compare. In this webinar, Skilljar CEO Sandi Lin shared learnings from Skilljar's recent study and her insights on the state of Customer Education.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. This could be due to a variety of factors, from a revenue plan that needs refreshing to broken processes.

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.