Understanding the Sales Force

FEBRUARY 26, 2014

Yesterday, we had an internal conversation about our website, collateral, videos, blog articles, white papers, emails and of course, phone calls and face-to-face visits. You can have all of the latest systems, processes, tools, and applications, along with the best products and services.

Face-to-face 266

Face-to-face Ideal Customer Profile Hiring Collateral 266

Smooth Sale

MARCH 10, 2024

Moreover, your sales representatives require the right tools to build rapport and close deals. Studies show ebooks and white papers can also impact the customer decision-making process. Leverage Li nked M arketing LinkedIn is among the most powerful tools for B2B marketers looking to grow sales.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

Anthony Iannarino

NOVEMBER 19, 2019

Stringing together the 14 tools you need to nurture your dream clients will allow you to become known as someone worth a meeting. The Phone : You may not have expected this tool to be first on the list, but it belongs here. But if your company creates relevant, compelling content, you have an excellent tool for nurturing relationships.

Tools 89

Tools Case Study eBook Study 89

Zoominfo

AUGUST 5, 2021

In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Zoominfo

JANUARY 8, 2021

“With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ). For instance, your B2B blog is a powerful tool for attracting prospective customers. Email Marketing Lead Generation.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

The Pipeline

OCTOBER 6, 2016

Exploring how many companies and sales leaders are actually contributing to their team’s’ lack of success by overloading them with “sales tools”, the “Stack”. While many are sold, and think they are buying “productivity tools”, they are in fact hindering productivity, revenue success and growth.

Case Study 291

Case Study Fashion Exercises Buyer 291

Janek Performance Group

MAY 2, 2023

It motivates and boosts confidence, giving reps the tools to succeed. For more, see our white paper Finding, Onboarding, and Retaining Top Sales Talent. Sales enablement provides your team with the tools and resources to succeed. For more, check out our white paper Hiring, Onboarding, and Retaining Top Sales Talent.

Hiring 62

Hiring Negotiation Decision Maker Coaching 62

Zoominfo

AUGUST 26, 2018

Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ). White papers. It’s really going viral. . They weren’t on the same landing page.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Allego

APRIL 18, 2024

. — McKinsey & Company Sales leaders understand the value of AI; what they need now is to identify the right tools and understand how to apply them to boost sales performance. Continue reading to learn what AI-powered sales tools are available, how they function, and how they can turn up the dial on your team’s performance.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

SBI Growth

JANUARY 20, 2014

DMA studies show Offer is the #1 determination of success for customer marketing. In this example, the downloadable tool includes valuable intellectual property. CMO’s can use the tool to drive increased performance. Download the Offer Strategy Assessment tool to drive higher campaign conversions. But that’s not enough.

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

LeadBoxer

NOVEMBER 29, 2020

Equipping your department with tools driven by artificial intelligence (AI). 10 Top Tools for Sales AI. This is an essential part of sales enablement , or the process of supplying your team with info, tools, and training that help them close more deals. 10 Top Tools for Sales AI. The secret to making it a reality?

Sales Enablement 74

Sales Enablement Tools Ideal Customer Profile Lead Rank 74

The ROI Guy

SEPTEMBER 13, 2011

Often, based on the user’s role and stage in the buying lifecycle, the call to action within the Interactive White Paper can be custom configured to provide proper / better guidance.

Ideal Customer Profile 40

Ideal Customer Profile Decision Maker Case Study Buying Cycle 40

The ROI Guy

MAY 22, 2018

Another one-sized fits all white paper in a sea of look-alike white papers. The traditional white paper is dead. When was the last time a traditional, passive white paper did all that? It’s no wonder why your marketing campaigns aren't getting noticed, and are falling flat.

Lead Rank 49

Lead Rank Lead Scoring Leads Marketing Qualified Lead 49

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Middle: Here, the prospect downloads a white paper or signs up for a webinar. This can range from a comment to publish on your website (with their permission) to doing a video review or case study. Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Score More Sales

MARCH 26, 2013

Mid-sized companies need better tools to help understand what customers need and want. In reviewing a white paper this week my eyes glommed on to a sentence: “Traditional CRM often falls short in enabling the proactive decision-making skills that business leaders need to address the demands of their clients.”. Get buy-in.

CRM 235

CRM Guidelines Data Compensation 235

Showpad

FEBRUARY 25, 2019

This next post in our “Sales Enablement Defined” series dives into how content management tools empower both sales and marketing to become more efficient and collectively drive success. How are Content Management Tools Beneficial in Sales Enablement? With both teams using the same tools, sales and marketing are more aligned.

Sales Enablement 40

Sales Enablement Tools Case Study Collateral 40

Showpad

FEBRUARY 25, 2019

This next post in our “Sales Enablement Defined” series dives into how content management tools empower both sales and marketing to become more efficient and collectively drive success. How are Content Management Tools Beneficial in Sales Enablement? With both teams using the same tools, sales and marketing are more aligned.

Sales Enablement 40

Sales Enablement Tools Case Study Collateral 40

Understanding the Sales Force

FEBRUARY 24, 2014

If you are interested in learning about OMG''s Sales Candidate Analyzer, a free tool that is included when you use OMG''s Sales Candidate Assessment, I''ll be leading a Webinar this Wednesday, February 26 at 11 AM ET. WEBINAR - How to Get the Most from OMG''s Sales Candidate Analyzer Tool February 26, 11 AM ET Register.

Company 196

Company Webinar Metrics Compensation Study 196

Showpad

OCTOBER 29, 2019

From internal training and coaching content, to your website, to customer-facing presentations and collateral, your Sales team needs to be studying and handling this content daily. . Web content management tools have functionality that create a hassle-free system and provides various benefits: Makes content more available.

Sales Enablement 40

Sales Enablement Tools Collateral Case Study 40

Pipeline

APRIL 1, 2024

Improve your content marketing with valuable and informative blogs, white papers, and e-books. Create Case Studies Want to convince your audience that your logistics services can drive the promised results? Create case studies to support your pitch. Case studies also build niche expertise and boost credibility.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Sales and Marketing Management

AUGUST 9, 2020

literature, white papers, articles, case studies and other educational materials further cements the first responder in the leadership position. You can put the tools and the people in place to accomplish this within a few days; it’s a series of simple steps. The subsequent delivery of pricing (a proposal?),

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Pipeliner

MARCH 7, 2021

Focus on creating and sharing valuable information such as case studies, white papers, videos, news, how-to guides, and blog posts. Social media is a practical tool that most healthcare organizations overlook. You can make your website stand out from your competitors by creating great, valuable, and relevant content.

Strategy 97

Strategy Marketing Social Media Case Study 97

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) Middle: Here, the prospect downloads a white paper or signs up for a webinar. This can range from a comment to publish on your website (with their permission) to doing a video review or case study. Thank you, Marketing ).

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Pipeliner

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

Sales Enablement 98

Sales Enablement Hiring Scale Resources 98

The ROI Guy

JULY 18, 2012

Leveraging its proprietary telecommunications research and platform, Alinean developed the Avaya IP Office TCO Calculator, a simple self-service on-line tool to tally the “cost of doing nothing” and potential capital and operational cost savings with Avaya. Click here to run the tool.

Case Study 61

Case Study Study Telecommunications Demand Generation Agencies 61

Allego

DECEMBER 22, 2020

This content falls into two types: 1) customer-facing collateral that sellers will share with buyers and 2) training assets, best practices, research, and tools that are for internal use. White Papers / eBooks. Case Studies. A great tool for your company site and for sellers reaching out to new prospects.

Sales Enablement 71

Sales Enablement Top of Funnel Case Study Face-to-face 71

Janek Performance Group

MARCH 26, 2024

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. This should include blogs, case studies, and white papers. In sales, a business development strategy is central to understanding and engaging with your customers. This gains insights into their needs and preferences.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Chorus.ai

JANUARY 29, 2021

In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. Sales Tools & Best Practices: The right tools and best practices to put your theory of sales enablement into practice.

Sales Enablement 62

Sales Enablement Webinar Metrics Top of Funnel Strategy 62

Velocify

DECEMBER 12, 2012

Yet a new study shows there is an opportunity to boost enrollment rates simply by re-engaging inactive prospects. According to a new white paper, “ Inclined But Inactive: Strategies to Win Over Past Prospects ,” schools are missing a significant opportunity to boost enrollment rates at a lower cost than the cost of acquiring new prospects.

Leads360 88

Leads360 Funnel Top of Funnel Study 88

Janek Performance Group

AUGUST 23, 2023

Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Product sheets, blogs, and white papers are effective tools, especially when strategically deployed in the sales process. It must inspire action.

B2B 62

B2B Case Study Collateral ACT 62

Janek Performance Group

DECEMBER 28, 2021

More importantly, content, such as blogs, white papers, and case studies, helps buyers see sales reps and their organizations as trustful advisors at the forefront of their industry. At Janek, we pride ourselves on consistently producing high-quality thought leadership for sellers across our industry.

Sales Qualified Lead 118

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Generation 118

Partners in Excellence

MARCH 28, 2016

You’ve all experienced this, you download a white paper, maybe you sign up to evaluate a new SaaS tool. ” Forget that you haven’t even gotten the white paper, or the logon link to the tool. I recently read the Bridge Group’s study, “Sales Development 2016.”

Prospecting 48

Prospecting Follow-up eBook Study 48

The ROI Guy

MARCH 20, 2013

Recommended Sales Tools Interactive White Papers and Benefits Estimators – evolving from traditional white papers to deliver a more personalized door-opener or leave-behind that includes personalized quantification as to the “cost of do nothing”, value of change, and more targeted value messaging and case studies.

ROI 80

ROI Sales Process Analysis Comparison 80

Chorus.ai

JULY 9, 2019

Find the Right Sales Enablement Tools. Find out which tools will best allow your sales team to engage their target buyers: Customer relationship management (CRM): A critical business tool, CRMs are used by sales teams to communicate with clients, manage your pipeline , log activity, and track deals through every stage.

Sales Enablement 48

Sales Enablement Top of Funnel Ideal Customer Profile Lead Rank 48

Zoominfo

AUGUST 26, 2018

Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ). White papers. The second page of Google. They weren’t on the same landing page.

Marketing 100

Marketing Top of Funnel Social Media Harvest 100

Highspot

MAY 6, 2021

But too many sellers go into a campaign blind, not using the tools at their disposal to identify decision makers, or the companies where their product or service would be a good fit. You also wouldn’t want to offer a white paper that’s too general to apply to your buyer’s unique challenges.

Prospecting 116

Prospecting How To Buyer Campaigns 116

The ROI Guy

MAY 9, 2012

The iPad is perceived as a great new business tool, to empower sales to deliver more provocative interactive presentations, and to enable B2B marketing to provide engaging content to ever more mobile buyers. One way to do this is with iPad enabled Value Marketing tools.

Lead Rank 75

Lead Rank Lead Scoring Marketing Comparison 75