Infographic: How to use SMS to win love, leads, revenue


As Valentine’s Day approaches, we thought we’d take a lighthearted twist on a recent text messaging study we conducted by comparing text messaging usage and etiquette in both business and love. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011.

Sales Learning: What Do Salespeople Want?


Studies show that this approach of banking on formal learning is ineffective because salespeople forget up to 80% of sales training within a month. About eight years ago, Yuchun Lee sold his first start-up, Unica to IBM, for a half a billion dollars.

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