article thumbnail

Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

We actually started the virtual trade show before the pandemic. [6:33] 6:59] You bring the leads at a trade show but then you have to nurture. Instead of spamming them with promotional material, have a virtual summit with subject matter experts to show the benefits of your approach to solving their problem. [8:27]

article thumbnail

Sales Tips: Bad Assumption #1 - Website Leads = Top-line Revenue

Customer Centric Selling

For vendors selling complex big ticket items, website leads remind me of the bingo cards from trade shows. Think for a minute of the level of people that attend trade shows. They were distributed to sellers for follow-up after trade shows. They seem sure their old selling approaches will still work.