Understanding the Sales Force
JULY 10, 2012
Understanding the Sales Force by Dave Kurlan If you have no desire to find a lot of new business from new accounts, you don't need telemarketing (and you can stop reading this article). You can hire telemarketers - inside salespeople who will make calls and schedule appointments for your account managers.
No More Cold Calling
JANUARY 14, 2021
Emails, articles, news flashes, blasts, webinars, podcasts…they make my blood boil. They know it’s a pesky telemarketer calling. Even though you think you’ve avoided sounding like a telemarketer in these situations, your call is still cold. Of course you would. So why is your outreach still cold? A waste of your time.
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No More Cold Calling
DECEMBER 18, 2014
Emails, articles, news flashes, blasts, webinars, podcasts…they make my blood boil. They know it’s a pesky telemarketer calling. Even though you think you’ve avoided sounding like a telemarketer in these situations, your call is still cold. Of course you would. So why is your outreach still cold? A waste of your time.
Pointclear
NOVEMBER 27, 2017
By increasing the marketing spend to increase leads, especially qualified leads, I turned the dollars loose on: Telemarketing to previous leads who did not buy. Look to immediate events that can draw in potential buyers: webinars, local shows that you rejected before, etc. Use a telemarketing service to set appointments.
Sales and Marketing Management
NOVEMBER 28, 2017
An essential tool for doing that deep dive to gain intelligence about the account is your inside sales team or telemarketing firm. Back up your personalized emails, phone calls and social outreach with long-form content, such as e-books, webinars and white papers, which you prepare specifically for the prospect.
Zoominfo
JUNE 26, 2018
Only last week I heard a story of a telemarketer who asked for a person who had died seven years ago. Why put all the effort into setting up campaigns, hosting webinars, generating inbound traffic, managing a list of lead providers and measuring performance if all the data these efforts create — and are guided by — lack integrity?”.
Zoominfo
JUNE 22, 2022
According to the telemarketing experts at Contact Center Compliance , most B2B cold calls are exempt from federal “Do Not Call” regulations, which are typically meant to protect consumers from unwelcome phone solicitations. There are two types of warm prospects: direct and non-direct. But that doesn’t mean there are no rules.
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