Wed.Apr 24, 2024

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New Research: CEOs Gear for Growth, But Grapple with Talent Questions

SBI Growth

CEOs anticipate growth, confident in their strategies to meet demand. However, many are dissatisfied with Go-to-Market teams executing those growth plans.

Research 177
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From Reel to Real: A Fisherman’s Guide to Authentic Marketing

Sales and Marketing Management

Just as a well-presented lure will draw in a prized fish, an authentic marketing strategy will reel in a loyal customer base that stands the test of time. The post From Reel to Real: A Fisherman’s Guide to Authentic Marketing appeared first on Sales & Marketing Management.

Marketing 156
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Examples of Good First Impressions for New Hires

Smooth Sale

Photo by Tumisu via Pixabay Attract the Right Job or Clientele: Examples of Good First Impressions for New Hires Despite being different from what you advertised, you evaluate new hires in their first days and weeks to ensure they’re the best fit for your company. But have you thought about how those new hires might also evaluate you? Your latest employees are making up their minds rather quickly, believe it or not, on whether your company is a place they can see themselves working at for

Hiring 84
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Unveiling Sales Process Bottlenecks: A Data-Driven Approach to Sales Optimization

The Center for Sales Strategy

For as long as sellers have been selling, managers have tracked their activity. Over time, we've improved the tools we use to track that activity, from call sheets to spreadsheets to CRM. But if all we do is capture the data and not study the data, what's the point? After all, the value is not simply in seeing how much activity we have but in understanding the trends within that data to help salespeople improve.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Debunking the “Born Salesperson Myth”: A New Era in Sales

SMEI

The idea that “salespeople are born, not made” has long been a prevailing notion in the sales industry. However, this outdated belief has been disproven by the authors of “Open the Mind and Close the Sale: The secret to success in selling!” This book sheds light on the misconceptions surrounding sales and highlights the skills and strategies required to succeed in this field.

Closing 77

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Top 10 Strategies for Boosting Social Media Engagement

SocialSellinator

Introduction to Social Media Engagement Social media engagement is all about people interacting and doing stuff on social media. It could be things like hitting the like button, leaving comments, sharing posts, or following accounts. This interaction is really important because it helps more people know about your brand and gets them interested in what you're all about.

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Hiring Salespeople

Adaptive Business Services

While I have spent most of my adult life hiring and training salespeople, it has been two years since my last new hire and that was for a client. I left my last management job in 2005 and have been blissfully semi-retired since that time. Well, here I go again and once again for a client. The most challenging, and grinding, part of this whole process is fielding and reviewing applications.

Hiring 71
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P **g Contests….

Partners in Excellence

Yeah, some of you will be offended by the crude title of this post. I just couldn’t think of a better description of something that dominates too many selling conversations. It’s the pricing/cost discussion. Whether it’s the initial purchase, or the renewal/extension, we and our customers waste too much time in p **g contests about price.

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Tesla Revisits Elon Musk’s Pay Package

Grant Cardone

Like a phoenix rising from the ashes, Tesla moves to revisit CEO Elon Musk’s discarded pay package. Tesla’s latest move comes at a troubled time for the company, especially considering their recent performance… And the decision from Delaware courts that threw out the original pay package in the first place. Trouble With Elon Musk’s Pay […] The post Tesla Revisits Elon Musk’s Pay Package appeared first on GCTV.

Company 62
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Sales Tactics You Can Learn From a Bartender

Sales Gravy

On this episode of the Sales Gravy Podcast, master sales trainer Gina Trimarco sits down with Neil Rogers, author of "Bar Tips" and a veteran in sales and marketing. Their conversation provides invaluable insights into how experiences from seemingly unrelated fields, like bartending, can significantly impact your sales performance. Neil Rogers, with his diverse background spanning from bartending to high-level sales roles across various industries, brings a unique perspective to the table.

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How to Leverage LinkedIn for B2B Marketing Success

SocialSellinator

LinkedIn is super important for businesses trying to reach other businesses online. There are over 700 million professionals on there, so you've got a huge audience to tap into. It's like a goldmine for connecting with the right people and getting leads for your business. In this article, we'll show you how to use LinkedIn to market your B2B stuff like a pro.

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Have you misunderstood accountability?

Membrain

One of the biggest mistakes I made in my leadership journey was misunderstanding how accountability actually works.

Account 69
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Sales Tech Evolution: From Sales Data Lists to Sales Workflow Clarity

Tenbound

Sales Tech Evolution. In the beginning, there was Data. We had lists in a spreadsheet. Then, Sales Engagement Platforms, offering a daily workflow and a spam cannon. Next, API’s to string everything together into a system that kinda worked sometimes. Now, AI takes the whole thing creates context, removes a lot the grunt work and has the potential to provide signals and insights in real time, and as we’ve seen, generate messages that are somewhat targeted.

Data 52
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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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End-to-End Training: 4 Benefits of Engaging Your Workforce Throughout a Pricefx Implementation

Canidium

Fostering engagement amongst your workforce during a new solution's implementation is both challenging and vital. Many employees view learning how to use a new tool like Pricefx as another time-consuming task on their full calendar. They may not want to dedicate portions of their workday to the implementation process. However, the benefits of an engaged workforce during a software implementation are undeniable, leaving it up to you to generate internal interest in Pricefx.

Benefit 52
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9 Principles of Selling to Senior Executives

RAIN Group

TL;DR? Download the complimentary white paper and browse later. In complex sales, professionals are facing a set of evolving challenges that impact the effectiveness and efficiency of their sales processes. Our research at RAIN Group has identified key trends that are shaping the sales landscape, notably: 43% of sales leaders have reported an increase in the length of sales cycles. 85% are encountering challenges due to an increase in the number of decision makers involved in each deal.

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Impact of AI on Social Media Marketing: Opportunities and Challenges

SocialSellinator

Introduction In today's world of computers and stuff, AI is super important in how companies do their social media stuff. AI means making computers act like humans, learning and thinking like us. It's changed marketing a lot, making it way cooler. Now, companies can use AI to talk to customers better and make them like the brand more. It's like having a super smart helper who figures out what people want and how to get them excited about it.

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AdMall's Digital Audit Assists AE Close $62,000 Automotive OTT Package

SalesFuel

Leah Harrelson, an account executive from Spectrum Reach , has won multiple Sell Smarter awards over the years. So, when she submitted a story about reaching out to a local automotive dealer, it was no surprise she was able to use AdMall to close another big sale. “The business owner has been very traditional with his methodology,” said Harrelson. “It has taken me time to build trust, and it seems like he is finally taking some of my insights and putting them to use.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Effective Ways to Use Twitter for Brand Promotion

SocialSellinator

Twitter used to be all about short thoughts, like little messages you'd send to your friends. But now, it's grown into something much bigger – a place where businesses can shine. With so many people using it and chatting in real-time, Twitter is like a bustling marketplace where brands can get noticed. It's like setting up a booth at a busy fair – lots of eyes on you!

Twitter 52
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What To Do With A Stalled Sale

SalesFuel

Have you hit a wall with a stalled sale? Don’t give up hope. These situations can be very frustrating but as a seller, they are likely to happen every now and then. With some thoughtful effort, you can still make the sale happen. How To Identify A Stalled Sale It’s important that you can tell when a sale has stalled out. Sales Acceleration Group notes that reps often think a stalled sale is simply at a slow stage in the funnel.

Hiring 52
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Understanding Message Hierarchy: The Complete Guide

SocialSellinator

Discover the power of message hierarchy to enhance your brand's communication. Learn to craft and implement it effectively across various platforms.

52
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The 6 Best Outlook CRMs for Seamless Office 365 Integration

Nutshell

Office 365 users can attest that Microsoft Outlook is the communication workhorse for anyone who sends and receives emails. There’s no denying that it’s an invaluable tool, but it lacks much functionality beyond this. That’s why integrating it with the best Outlook CRM is the perfect way to expand its usefulness and empower your sales and marketing teams.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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The Definitive Guide to Crafting Your Messaging Framework Template

SocialSellinator

Discover how to create an effective messaging framework template with our step-by-step guide, tips, and FAQs. Boost your brand today!

How To 52
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How to Guard Against Micromanaging Your B2B Sales Team

Janek Performance Group

Micromanagement, characterized by excessive control, close supervision, and intrusive oversight, is a counterproductive management approach. In B2B sales, autonomy, creativity, and adaptability are essential for success. Therefore, micromanaging your sales team can have detrimental effects on morale, productivity, and outcomes. In research cited by the Center for Sales Strategy , 69% of workers considered changing jobs because of micromanagement.

B2B 62
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Brand Messaging: Best Examples and How to Create Your Own

SocialSellinator

Discover top brand messaging examples and learn how to craft your own with our comprehensive guide. Start enhancing your brand today!

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Use Sales Scorecards Because People are Fickle

Understanding the Sales Force

Brad Bolino provided a link to an Inc Magazine article about the Peter Principle. For their example, the author used salespeople who were promoted to sales managers based on their sales performance, but not because they had any specific skills or capabilities to be effective sales managers. Their sales management performance was poor. This correlates very well to Objective Management Group’s (OMG) data on sales management effectiveness.

Lead Rank 182
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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp