Podcast Sales and Marketing / PodCast / Jun 28, 2022 / Posted by Sandeep Dayal / 73

🎧 How We Can Use Cognitive Science To Design Better Brand Experiences

How can we use cognitive science to design better brands and brand experiences? In this Expert Insight Interview, we welcome Sandeep Dayal, author of Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections.

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About Author

Sandeep Dayal

Sandeep Dayal is a seasoned marketing and strategy leader, with 20+ years of experience across industries. In addition to serving as the Managing Director, Sandeep heads the firm's Pharmaceuticals and Medical Devices Practice.

Author's Publications on Amazon

Branding Between the Ears

by Sandeep Dayal

In this book, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds, and create effective marketing strategies to build the kind of loyalty that fuels today’s iconic brands.

Buy on Amazon

Right between the ears

by Sandeep Dayal

Your brand is what peoples' brains make of it. 'Right Between the Ears' lays out an entirely new approach, based on years of development and real-world testing, that Dayal calls Cognitive Branding, for designing and building epic brands.