EMEA Use of Twitter as a Marketing Tool Increased from 31% to 61% in 12 Months
SEPTEMBER 14, 2011
According to a study performed by CNBC, the number EMEA business leaders relying on Twitter as a vital tool in their business and marketing efforts, has grown significantly. Looking at the number of users among European executives who use Social Media as a tool, Facebook continues to lead the pack. Twitter comes in well below when based on the number of accounts. 77% of execs have Facebook accounts while only 38% have Twitter accounts.