The ROI Guy

SEPTEMBER 13, 2011

It is very easy for us to maintain and continue to evolve the content within the Interactive White Paper , and the personalization rules. No custom software application development / programming is needed to specify the content or rules.

Tools 40

Tools Ideal Customer Profile Demand Generation Agencies Software 40

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Lead Capture 126

Lead Capture Customer ROI Lead Rank 126

Sales 2.0

SEPTEMBER 24, 2014

She’s been doing studies on B2B data providers for the last several years and has written up each study in a white paper. You can grab these white papers here. Sample data from one of Ruth Stevens' white papers. You need to be nurturing your relationships with all the contacts in that key list.

InsideView 322

InsideView Prospecting Hoovers Territories 322

The ROI Guy

SEPTEMBER 13, 2011

Most Interactive White Papers are developed with only a handful of questions, usually limiting the profile the customer needs to complete to less than 5 questions.

Ideal Customer Profile 40

Ideal Customer Profile Customer Tools Demand Generation 40

Sales 2.0

AUGUST 22, 2022

When a buyer fills in their contact information to get our white paper etc., It’s rather implicit in the book that a tool like 6Sense can help you do this (Latané is the CMO for 6Sense). we then annoy them with a sequence of emails and finally a string of cold calls.

Cold Calling 195

Cold Calling Lead Rank Intent Data Marketing Qualified Lead 195

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. Productive use of blogs, white papers, and case studies cultivates long-term lead capturing. An effectively designed content marketing strategy is also key.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

The ROI Guy

SEPTEMBER 13, 2011

The Interactive White Paper is hosted on the Alinean XcelLive™ platform , which has a number of lead capture options and connectors to several of the most popular marketing automation / CRM solutions. Each tool has its own registration form, which can be customized.

Leads 40

Leads Marketing Qualified Lead Ideal Customer Profile Lead Nurturing 40

Zoominfo

AUGUST 5, 2021

In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice. Begin by embracing team selling.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Janek Performance Group

SEPTEMBER 12, 2022

Our new white paper, The Ultimate Guide to Developing a High-Performance Sales Organization , outlines these principles. We have published countless blogs, case studies, white papers, and other collateral. Why did we write a white paper on developing a high-performance sales organization?

Hiring 62

Hiring Lead Rank Collateral Case Study 62

Sales and Marketing Management

NOVEMBER 28, 2017

An essential tool for doing that deep dive to gain intelligence about the account is your inside sales team or telemarketing firm. Back up your personalized emails, phone calls and social outreach with long-form content, such as e-books, webinars and white papers, which you prepare specifically for the prospect.

Account Based Marketing 174

Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

The ROI Guy

SEPTEMBER 13, 2011

Yes, we have several customers and partners who are authoring their own Interactive White Papers. Anyone with basic spreadsheet / Word skills can be taught how to create and publish Interactive White Papers on the Alinean platform, with no custom application development skills required / needed.

Marketing 40

Marketing Tools Training Customer 40

The ROI Guy

SEPTEMBER 13, 2011

Because buyers have become so focused on economic justification and competitive advantage, Interactive White Papers are often designed to communicate the unique potential benefits and prove the value of proposed solutions.

ROI 40

ROI Benefit Proposal Competition 40

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. That includes web forms (from white paper downloads to webinar registrations), contact list building, and manual entries.

Data 251

Data B2B Churn Buyer Persona 251

Understanding the Sales Force

FEBRUARY 26, 2014

Yesterday, we had an internal conversation about our website, collateral, videos, blog articles, white papers, emails and of course, phone calls and face-to-face visits. You can have all of the latest systems, processes, tools, and applications, along with the best products and services. Do you agree?

Face-to-face 266

Face-to-face Ideal Customer Profile Hiring Collateral 266

Allego

APRIL 18, 2024

. — McKinsey & Company Sales leaders understand the value of AI; what they need now is to identify the right tools and understand how to apply them to boost sales performance. Continue reading to learn what AI-powered sales tools are available, how they function, and how they can turn up the dial on your team’s performance.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

The ROI Guy

SEPTEMBER 15, 2011

Developing a unique style makes the white papers and presentations the tool develops stand out for third-party positioning and enhanced credibility. Yes, the reports are based on standard Word and PPT templates, making it easy to exactly match the style and format you require.

Report 40

Report Collateral Tools Proposal 40

Pointclear

MARCH 19, 2018

The budget has grown because of: the new software tools she purchased in her chase for buyers, annual maintenance fees, multiple agencies that execute her programs, and new employees for marketing operations, content management, and analytics. AT Internet also has a wide range of white papers to guide and teach the uninitiated.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

Janek Performance Group

MAY 2, 2023

It motivates and boosts confidence, giving reps the tools to succeed. For more, see our white paper Finding, Onboarding, and Retaining Top Sales Talent. Sales enablement provides your team with the tools and resources to succeed. For more, check out our white paper Hiring, Onboarding, and Retaining Top Sales Talent.

Hiring 62

Hiring Negotiation Decision Maker Coaching 62

Zoominfo

AUGUST 5, 2021

In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice. Begin by embracing team selling.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Anthony Iannarino

NOVEMBER 19, 2019

Stringing together the 14 tools you need to nurture your dream clients will allow you to become known as someone worth a meeting. The Phone : You may not have expected this tool to be first on the list, but it belongs here. But if your company creates relevant, compelling content, you have an excellent tool for nurturing relationships.

Tools 89

Tools Case Study eBook Study 89

LeadBoxer

NOVEMBER 29, 2020

Equipping your department with tools driven by artificial intelligence (AI). 10 Top Tools for Sales AI. This is an essential part of sales enablement , or the process of supplying your team with info, tools, and training that help them close more deals. 10 Top Tools for Sales AI. The secret to making it a reality?

Sales Enablement 74

Sales Enablement Tools Ideal Customer Profile Lead Rank 74

The Pipeline

OCTOBER 6, 2016

Exploring how many companies and sales leaders are actually contributing to their team’s’ lack of success by overloading them with “sales tools”, the “Stack”. While many are sold, and think they are buying “productivity tools”, they are in fact hindering productivity, revenue success and growth.

Case Study 291

Case Study Fashion Exercises Buyer 291

The ROI Guy

SEPTEMBER 13, 2011

Often, based on the user’s role and stage in the buying lifecycle, the call to action within the Interactive White Paper can be custom configured to provide proper / better guidance.

Ideal Customer Profile 40

Ideal Customer Profile Decision Maker Case Study Buying Cycle 40

Zoominfo

JANUARY 8, 2021

For instance, your B2B blog is a powerful tool for attracting prospective customers. When a prospect starts your free trial or downloads a white paper, you need to keep them engaged with your brand. Of course, the success of your content marketing depends on your content marketing strategy. Email Marketing Lead Generation.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Partners in Excellence

SEPTEMBER 18, 2023

I won’t go deeply into the development of the Competency Model, I’ve written some white papers and provided samples, in the past. There may be a whole variety of skills/capabilities in very specific aspects of the role, for example the ability to effectively use certain tools. If you want one, just reach out.

Ideal Customer Profile 102

Ideal Customer Profile Selling Skills Demographics Industry 102

Anne Miller

JANUARY 6, 2021

Ebooks/white papers. Sales Evaluation Tools. (Disclaimer: I was one of the judges for the Best Sales Book category). Your time will be well-spent checking these out… TOP Sales World Picks. The categories include. Sales Books. Individual blogs.

Resources 71

Resources eBook Webinar Metrics Video 71

Altify

JANUARY 27, 2020

For successful account planning, it’s crucial that you thoughtfully consider your options and select the right tools to give your revenue team the best chance of success in the account. A center of excellence provides a one-stop-shop for tools and resources to encourage continuous learning and improvement. Download our White Paper.

Account 52

Account Lead Rank Education SalesForce 52

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

Smooth Sale

MARCH 10, 2024

Moreover, your sales representatives require the right tools to build rapport and close deals. Studies show ebooks and white papers can also impact the customer decision-making process. Leverage Li nked M arketing LinkedIn is among the most powerful tools for B2B marketers looking to grow sales.

B2B 104

B2B Top of Funnel How To Sales Qualified Lead 104

Score More Sales

MARCH 26, 2013

Mid-sized companies need better tools to help understand what customers need and want. In reviewing a white paper this week my eyes glommed on to a sentence: “Traditional CRM often falls short in enabling the proactive decision-making skills that business leaders need to address the demands of their clients.”. Get buy-in.

CRM 235

CRM Guidelines Data Compensation 235

Showpad

FEBRUARY 25, 2019

This next post in our “Sales Enablement Defined” series dives into how content management tools empower both sales and marketing to become more efficient and collectively drive success. How are Content Management Tools Beneficial in Sales Enablement? With both teams using the same tools, sales and marketing are more aligned.

Sales Enablement 40

Sales Enablement Tools Case Study Collateral 40

Showpad

FEBRUARY 25, 2019

This next post in our “Sales Enablement Defined” series dives into how content management tools empower both sales and marketing to become more efficient and collectively drive success. How are Content Management Tools Beneficial in Sales Enablement? With both teams using the same tools, sales and marketing are more aligned.

Sales Enablement 40

Sales Enablement Tools Case Study Collateral 40

SBI Growth

JANUARY 20, 2014

In this example, the downloadable tool includes valuable intellectual property. CMO’s can use the tool to drive increased performance. Download the Offer Strategy Assessment tool to drive higher campaign conversions. Use the tool as a brainstorming resource to assess your offers. But that’s not enough.

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. Demand creation Includes webinars, white papers, and product trials 3. Sales enablement Includes playbooks, ROI tools, and battle cards 4. The good news?

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

The ROI Guy

MAY 22, 2018

Another one-sized fits all white paper in a sea of look-alike white papers. The traditional white paper is dead. When was the last time a traditional, passive white paper did all that? It’s no wonder why your marketing campaigns aren't getting noticed, and are falling flat.

Lead Rank 49

Lead Rank Lead Scoring Leads Marketing Qualified Lead 49

Showpad

OCTOBER 29, 2019

Web content management tools have functionality that create a hassle-free system and provides various benefits: Makes content more available. Rich content like presentations, brochures, white papers, and case studies can all be used to develop and nurture leads. Tools and Resources for Content Management.

Sales Enablement 40

Sales Enablement Tools Collateral Case Study 40