Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Marketing Social Media Lead Rank 100

DiscoverOrg Sales

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. The solution for this is doing your homework well before the show. Now the trade show is over.

Trade Show 120

Trade Show ROI Decision Maker Webinar Metrics 120

MarketJoy

JULY 17, 2020

They might be planning for virtual conferences, online meetups, and webinars. You may decide to run virtual meet-ups, a series of webinars, or video interviews. For example, if you are planning a virtual event or webinar series, why not reach out and let them know? You can sponsor the event or offer to help run the event.

Trade Show 59

Trade Show Lead Generation Conference Lead Rank 59

KO Advantage Group

JUNE 17, 2018

It’s Trade Show Season! Not everyone looks forward to this season for a number of reasons, but we looove trade shows. After all, that’s what trade shows are about! See trade shows as it should be: a mini sales cycle. You are not at a trade show, standing by your booth to give away free pens.

Trade Show 54

Trade Show Sales Cycle Webinar Metrics Sales 54

Sales Hacker

NOVEMBER 13, 2017

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. Trade Show Follow Up Email: Don’t Screw This Up! That is the Question.

Trade Show 75

Trade Show Follow-up Top of Funnel Buyer Persona 75

Zoominfo

DECEMBER 15, 2020

Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Generate More Leads from Trade Shows and Events. Although COVID-19 put trade shows and events to a screeching halt, there has much learned about putting on digital events.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Sales and Marketing Management

FEBRUARY 8, 2021

From last March forward, virtually every trade show was canceled, from behemoths like Dreamforce to local association meetings. In some cases, they moved their multi-day live trade show online, complete with virtual expo halls and networking apps. In total, we sponsored five virtual trade shows and six webinars.

Trade Show 136

Trade Show Segment Pivotal Conference 136

DiscoverOrg Sales

FEBRUARY 21, 2018

It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. We have trade show prospecting down to a science. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

The Pipeline

DECEMBER 7, 2017

These are not buyers who are out there looking, consuming content almost at the rate we crack it out, they’ve been to your webinars, and lined up to be “scanned” at a trade show. We’re looking at Status – don’t bother me – Quo. Hey – We’re moving. Yes, all the same great content and more! Our new home: www.TiborShanto.com.

Prospecting 188

Prospecting Trade Show Cold Calling Webinar Metrics 188

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in. Types of B2B Lead Generation Strategies.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Pointclear

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Only 16 Percent of B2B Consumers Prefer Live Webinars. Live webinars have been a staple marketing tactic for B2B since the decline in trade show marketing. Via BtoBMagazine.

B2B 190

B2B Buyer Trade Show PointClear 190

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Score More Sales

APRIL 2, 2014

It takes time and investment, just as exhibiting at trade shows does. Online visibility for you in your industry is the new trade show. The best part is that this online trade show promoting you as a thought leader runs 365 days a year, 24 hours a day.

Trade Show 232

Trade Show Ideal Customer Profile Twitter Webinar Metrics 232

SBI Growth

OCTOBER 5, 2013

There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. Ask yourself, how many actual real opportunities came from a trade show. The new buyer isn’t hanging out at trade shows. I’m not saying these are not important.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Sales and Marketing Management

JANUARY 20, 2020

Host webinars. Update your followers on the trade shows you attend, the courses and seminars you take for continuing education credits and any time you receive company or industry recognition. . Forrester estimates that 82% of buyers will have viewed at least five pieces of content from the vendor that wins their business.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

SBI

JULY 26, 2018

Capture leads at trade shows and events with integrated badge and business card scanning and send them instantly to CRM and marketing automation. Trade show ROI improvement by lead to sales time and close rate. Modus Capture is a must-have for trade shows regardless of company size.

Trade Show 95

Trade Show Sales Enablement Webinar Metrics ROI 95

Alice Heiman

MARCH 13, 2019

People you met at trade shows, people who attended a webinar, and people who have repeatedly downloaded or interacted with your content. Hopefully, they will remember your company because they saw you at a trade show or attended a webinar, but don’t be surprised if they don’t. You have lots of lists.

Leads 112

Leads Marketing Qualified Lead Trade Show Cold Calling 112

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

No More Cold Calling

JANUARY 14, 2021

Emails, articles, news flashes, blasts, webinars, podcasts…they make my blood boil. You might also get so-called leads from your website, special offers, email campaigns, direct mail, trade shows, advertising, and conferences. Of course you would. So why is your outreach still cold? A waste of your time.

Gatekeeper 265

Gatekeeper Referrals Cold Calling Telemarketing 265

No More Cold Calling

AUGUST 3, 2017

Did the leads come from your website, SDRs , your marketing team, a webinar you conducted, trade shows, or referrals from trusted colleagues? If your account based sales pros can’t seem to close, carefully analyze how they address all the steps in the buying process. What were the specific criteria for qualifying these leads?

Account 220

Account Closing Sales Qualified Lead Referrals 220

SBI

OCTOBER 6, 2019

6 Steps to Double Lead Generation at Your Next Tradeshow It’s no small investment to exhibit at trade shows: Booth cost, logistics, and swag are. Prospect Intelligence. Prospect Intelligence. Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. Prospect Intelligence.

Video 92

Video Lead Rank Marketing Qualified Lead Webinar Metrics 92

eGrabber

JULY 19, 2023

This could involve collaborating on a webinar, guest blogging on their blog, or co-creating content. Attend Networking Events Attending industry conferences, trade shows, and networking events is a great way to collect business cards and grow your email list.

Social Media 52

Social Media Marketing How To Discount 52

Score More Sales

JUNE 3, 2014

For example, when at a trade show: Grab their business card. Analysis – or give something of value – seminar – webinar. So make at least that many interactions with those you are wanting to get in front of. Send an email while fresh in mind. Ask, “can we connect on LinkedIn? ” – professional.

Inside Sales 234

Inside Sales Lead Rank InsideSales Lead Scoring 234

Pointclear

FEBRUARY 12, 2013

Review lead scripts, web content in development, webinars in development, videos in development, best practice documents in development, talk about marketing automation in their terms not marketing terms, make them part of your team, your process. When there’s a trade show or national sales meeting, it’s another opportunity for face time.

Trade Show 154

Trade Show Demand Generation Demand Generation Targets Webinar Metrics 154

Sales Hacker

MARCH 31, 2020

Even the B2B software industry has been seeing a massive hit regarding trade shows and industry events. For example: How many leads were you forecasting from inbound activities or trade shows? That said, no industry is unscathed. Many events are being canceled or turned into virtual conferences.

Trade Show 97

Trade Show Tourism Face-to-face Top of Funnel 97

Zoominfo

MARCH 9, 2021

Nurture programs are not just limited to email campaigns but also loop in other tactics such as sending prospects to landing pages with gated content or signing up for webinars. What are some of the core responsibilities of demand generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Alice Heiman

JULY 10, 2019

That might be at a trade show or event, at their office, on the phone, via email or on social media. True , that the use of Twitter has dropped dramatically, but those who use it are loyal and it’s great for following the activity at events and trade shows. Where Are Your Prospects? .

Prospecting 114

Prospecting Social Media Ideal Customer Profile Trade Show 114

eGrabber

JULY 19, 2023

This could involve collaborating on a webinar, guest blogging on their blog, or co-creating content. Attend Networking Events Attending industry conferences, trade shows, and networking events is a great way to collect business cards and grow your email list.

Social Media 40

Social Media Marketing How To Discount 40

Score More Sales

MARCH 13, 2013

Can you remember back to that time, perhaps not so long ago, when you had an amazing trade show booth opportunity to showcase your company and for whatever reason you did not capitalize on it? 2) An industry event like a trade show is a great way to be “many-to-one” in meeting up with buyers and existing customers.

Trade Show 219

Trade Show Maximizer Opportunity Webinar Metrics 219

No More Cold Calling

DECEMBER 18, 2014

Emails, articles, news flashes, blasts, webinars, podcasts…they make my blood boil. You might also get so-called leads from your website, special offers, email campaigns, direct mail, trade shows, advertising, and conferences. Of course you would. So why is your outreach still cold? A waste of your time.

Gatekeeper 303

Gatekeeper Cold Calling Telemarketing Referrals 303

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

SalesProInsider

OCTOBER 9, 2019

Activities or events which may be solely your own or joint seminars, networking events, trade shows, association meetings and such. Join Sales Pro Insider CEO and Top Sales Book Author, Nancy Bleeke for a brand new webinar. Low Touches Yield Slower Growth. Watch the replay.

Lead Generation 90

Lead Generation Top of Funnel Leads Marketing Qualified Lead 90

SBI

FEBRUARY 19, 2020

According to a recent article by Inkwell Global Marketing, the average budget for exhibiting at a trade show is $50,000. Resources All Awards & Recognition Blog Article Funding & Acquisitions Industry News Interview Video Video Reviews Webinars. Register today for this engaging webinar featuring Dr. Stephen.

ROI 68

ROI Industry Chemicals SAP 68

Pointclear

NOVEMBER 27, 2017

Especially focus on qualified lead sources such as trade show leads. Look to immediate events that can draw in potential buyers: webinars, local shows that you rejected before, etc. People who attend webinars can buy, and people who register for the event will buy at the same rate. More on nurture here.).

Forecasting 124

Forecasting Sales Forecasts Territories Sales Qualified Lead 124

Pipeliner

NOVEMBER 18, 2022

Create instructional clips and short webinars. Forex webinars and podcasts are very effective lead-generating tools for financial services. #3. Attending trade shows, and conferences, or hosting your own seminars for traders allows you to meet your future clients and better understand what they are searching for.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

Jeffrey Gitomer

JUNE 14, 2011

Trade shows. Both industry specific and general business shows are excellent places to get known, get sales, and get ahead. Take the success hint from above and add the ingredient of hard work, rather than partying, and you have the formula for trade show success. Jeffrey Webinar. Get Sales Blog Updates.

Networking 325

Networking Hiring Trade Show Social Media 325