Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

B2b marketing Customer Intelligence Eloqua Hubspot Interactive Content Connectors Lead Generation Lead Nurturing MAP Platform Marketing Automation Marketo Pardot Unica Value Marketing

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Sales Learning: What Do Salespeople Want?


About eight years ago, Yuchun Lee sold his first start-up, Unica to IBM, for a half a billion dollars.

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Infographic: How to use SMS to win love, leads, revenue


3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011. As Valentine’s Day approaches, we thought we’d take a lighthearted twist on a recent text messaging study we conducted by comparing text messaging usage and etiquette in both business and love.