Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

Alinean ValueStory™ Cloud integrates the information sharing of the captured lead, customer intelligence and report link real-time with most popular MAP solutions including: • Eloqua • Marketo • Pardot • UNICA • Hubspot And if you use a MAP not on this list, interfacing to most other platforms is easy, with our interactive content connector and simple “form post” interface.

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles


“When I moved to UNICA my role was sales ops. Selling today is harder than ever. Buyers have unlimited access to information and compare vendors and solutions without ever interacting with sellers. At the same time, more teams are working remotely.

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Sales Learning: What Do Salespeople Want?


About eight years ago, Yuchun Lee sold his first start-up, Unica to IBM, for a half a billion dollars. Sales training and enablement teams allocate 90% of sales learning resources to formal training programs that involve flying in geographically distributed reps for marathon PowerPoint presentations. Reps try to cram on product knowledge and sales skills while occasionally staring at the clock thinking about all the business they could be closing if they were out in the field.

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Infographic: How to use SMS to win love, leads, revenue


3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011. As Valentine’s Day approaches, we thought we’d take a lighthearted twist on a recent text messaging study we conducted by comparing text messaging usage and etiquette in both business and love. As it turns out, nurturing a lead is surprisingly similar to nurturing a personal relationship. Whether you are texting to win love or business, there are several similarities required to build trust and ultimately a relationship.