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Top 10 Allego Milestones

Allego

Prior to Allego, Yuchun co-founded and served as CEO of marketing automation provider Unica, guiding it through a successful IPO and sale to IBM. Yuchun and Mark had known each other for 15 years when an “aha moment” at a training session led to their collaboration. a leading sales and presentation training firm.

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Infographic: How to use SMS to win love, leads, revenue

Velocify

3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011. Download the full Leads360 report, Text Messaging for Better Sales Conversion , and learn more about how to use text messaging effectively in the selling process. [1] 1] Portio Research, Mobile Messaging Futures 2012-2016, 2012. [2]

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Sales Learning: What Do Salespeople Want?

Allego

About eight years ago, Yuchun Lee sold his first start-up, Unica to IBM, for a half a billion dollars. So, prepare for an interesting conversation with a man with all kinds of acumen and experience, now on CEO Corner. Brian Burnell: Welcome to CEO Corner, I’m Brian Burnell.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

Checkout over 30 different interactive marketing tool live examples for some of the leading B2B brands, each of which leverages this integration: [link].

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

“When I moved to UNICA my role was sales ops. I did that through a series of jobs at AT&T and at the next company, I did the same thing. I did outside sales, then came in and taught other people. So that’s kind of how it started. Part of my job was training and enablement. ” Q: What is sales enablement?