What does great follow-up look like? Darryl Praill, CMO of VanillaSoft joins us on the podcast this week to talk about how his team follows up on marketing leads, where he sees common mistakes still happening in prospecting and how to fix them. He shares the exact formula his reps use along with the framework behind when marketing hands over leads, so that reps can own the relationship with the prospect. This was a fun one!

Follow the podcast:

Subscribe on iTunes.

Subscribe on Spotify.

If you prefer to watch than to listen, here’s the full video…

That’s a wrap. Join us next time!

If you made it this far, you’re the best. Thanks for reading and listening to this podcast. We hope you gained a ton from it and will listen in next week too. Don’t forget to check out our recent podcast episode highlights too.

If you have some feedback for us, connect on LinkedIn. And don’t forget to share the podcast on social media.

Thank you to our sponsors Gong, Vidyard, SalesLoft, Proposify, Owler and VanillaSoft.