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Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

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Using White Papers to Generate More Quality Leads

Product Management University

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.

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AVNET Interactive White Paper

The ROI Guy

Challenge AVNET wanted to deliver thought leadership insights on potential opportunities and solutions to each prospect, and accomplish this without having to develop and maintain separate white papers for each industry. Click here to see a sample of a customized white paper.

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Getting MedTech Sales Strategy Right – white paper now on Kindle and iTunes

Sales Training Connection

Prefer to read your white papers on your Kindle and iPad designed for those formats? Now you can – Getting MedTech Sales Strategy Right – is available on those formats. To access the Getting MedTech Sales Strategy Right – download here: iTunes (iBook) (free). Kindle ($.99).

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

Read the new Tractica white paper to learn how important conversational AI is to your CX strategy. In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature.

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Getting MedTech Sales Strategy Right – A FREE Sales Momentum White Paper

Sales Training Connection

Sales Momentum today is publishing a FREE white paper – Getting MedTech Sales Strategy Right. To download the free white paper click here or visit [link]. Having a superior sales force is a key to sustaining a competitive advantage in MedTech accounts. ©2014 Sales Momentum, LLC.

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What is an Interactive White Paper?

The ROI Guy

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.