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How to Craft Compelling Sales Videos That Convert

Sales and Marketing Management

Video messages can help B2B sellers cut through the clutter. Here's a primer on creating effective video messages without a Hollywood-sized budget. The post How to Craft Compelling Sales Videos That Convert appeared first on Sales & Marketing Management.

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Valuable Insights from SBI’s Executive Growth Forums

SBI Growth

Every quarter, SBI hosts a series of Executive Growth Forums where leading executives (CEOs, CROs, Presidents, CCOs, COOs, and more) are invited to a dynamic roundtable discussion to share ideas and perspectives on the future of B2B go-to-market (GTM) strategy. In these forums, we also share insights gathered from SBI’s quarterly CEO surveys, which are valuable to help executives stay ahead of developing market trends.

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Achieving Sales Team Excellence – The Will to Manage

Anthony Cole Training

It's difficult to choose what the toughest part of any sales manager’s job is and it can vary by company, industry or geography. Undoubtedly, it will be about people – finding the right salespeople, hiring and onboarding, coaching them on important deals and for skill development. And don’t forget about holding them accountable to the goals established and their activity to achieve those.

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10 Unfavorable Selling Conditions That Prevent Sales Success

Understanding the Sales Force

College baseball is in full swing and my wife and I watched our son and his college team play eight games over the past 10 days as they traveled from Orlando, FL, to Saratoga Springs, NY. While one of the sales lessons from this trip comes from baseball, the actual travel generated the other two sales lessons. Lesson #1 – Unfavorable Conditions Last Friday’s game was played in horrible baseball conditions.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Do You Have the Right Talent in Sales?

SBI Growth

Recruitment is a key component of any company’s initiative to build up talent in their organization, but without any clear guidance, leaders may end up overpaying for things that don’t make better sellers. What competencies should companies look out for in prospective sellers, and how can leaders leverage recent developments in generative AI to help them build their talent up?

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Sales People Create Longer Cycles, Not Customers

Partners in Excellence

We know buying cycles are getting longer. It’s easy to chalk it up to buyers, blaming them for not focusing, getting distracted, not prioritizing the project, or all sorts of other things. Or we have other excuses. Perhaps it’s the economy, all the social/global disruptions. And then there is always VUCA, a great yet abstract excuse around why things are getting more difficult.

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Gift Cards Motivate Skills Building

Sales and Marketing Management

A recent survey of Sales & Marketing Management readers showed a significant percentage of them use gift cards to motivate their employees to complete training. A closer look at the statistics. The post Gift Cards Motivate Skills Building appeared first on Sales & Marketing Management.

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Updating Your CV with Professional Help Is Beneficial

Smooth Sale

Photo by Mr-Panda via Pixabay Attract the Right Job Or Clientele: Updating Your CV with Professional Help Is Beneficial One of the most vital parts of your job hunt is your CV. It’s the document you choose to use that lays out your entire professional and educational history to entice employers to hire you. It is your first chance to make a positive impression on a recruiter, and it can make an impressive impact when in front of the right person during the interview.

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Renewal Realities: Navigating the Challenges of Client Retention

The Center for Sales Strategy

The 5th Annual Media Sales Report asked salespeople where their jobs are getting easier and where they are harder. 31% of salespeople responded that renewing clients is more challenging than ever before. It's indeed crucial to recognize the evolving dynamics of client renewals in today's market landscape. With the increasing options available to clients, retaining them has become more challenging and important than ever before.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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What Should We Be Reading?

Partners in Excellence

I was speaking to a group of sales people. During the Q&A, a salesperson asked me, “What are your favorite books on sales? What should we be reading?” There are lots of outstanding books on selling. While the basic principles at the core of high performance selling are the same, each book has a slightly different perspective on how to implement them.

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Why Your Incentive Plan Isn’t Working

Sales and Marketing Management

Why do some sales incentive efforts produce stellar results and others fail? There are a number of factors, but clarity of rules, achievable goals and attractive incentives are good starting points. The post Why Your Incentive Plan Isn’t Working appeared first on Sales & Marketing Management.

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Empower Your Desire to Succeed with Small Business Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Empower Your Desire to Succeed with Small Business Growth Typically, as a relatively new business venture begins to pick up steam, excitement reigns! But the thought of sitting back to watch the money roll is unrealistic. Truthfully, small business growth brings a collection of unique headaches.

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6 Ways to Break out of a Sales Slump

SBI Growth

Salespeople, like professional athletes, face the inevitable highs and lows of their profession. During a sales slump, you may start questioning your skills and over-focus on your recent failures. This causes the pressure to skyrocket as you miss your sales goals. Let’s take a look at why this happens and how to deal with it.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Quick Take: The Future of Media Sales

The Center for Sales Strategy

In this Quick Take episode, Matt wraps up our coverage of The 5th Annual Media Sales Report by spending a few minutes thinking about what this year’s findings can tell us about the future of the media sales industry. In short, you’ll find that while obstacles are ever-present and, in many cases, more difficult than ever, media sales managers and salespeople alike seem to be up to the challenge.

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How to Excel at Delivering the Right Client Experience

SalesFuel

When a customer comes back and a client continues to do business with you, they’re happy — right? Maybe. Maybe not. Customers may be less than satisfied but they’re too busy to find another vendor at this time. Consider if clients want to seek a new partner but feel it’s too much to take on right now. How would you know? Each industry is challenged to provide a personalized client experience (CX) for their set of unique customers.

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Review and Tweak Incentive Campaigns Regularly

Sales and Marketing Management

Regular assessment of incentive efforts is critical, and it can be wise to change things up from one campaign to the next even when you have enjoyed success. The post Review and Tweak Incentive Campaigns Regularly appeared first on Sales & Marketing Management.

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How to Use Your Tech Skills to Accelerate Your Career

Smooth Sale

Photo by Geralt via Pixabay Attract the right Job Or Clientele: How to Use Your Tech Skills to Accelerate Your Career If you want to take control of your job search and improve your chances of having a fulfilling career, improving your skills is one of the best places to start. However, you may feel many skills require improvement, so where do you begin?

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.

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Why The Top Sales Executives Are Using Digital Sales Rooms

G2Crowd - Sales Blog

Businesses keep searching for new ways to make their operations more efficient and increase sales. The latest movement comes in the form of digital sales rooms – a groundbreaking idea that is changing the way businesses engage with their customers.

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Ben and Jerry’s Gives Parent Company Cold Shoulder

Grant Cardone

Last week, Unilever — distributor of hundreds of consumer goods — announced their intent to “spin-off” its ice cream unit. This included brands like Magnum, Talenti, and Ben and Jerry’s. The megacorporation claims this is to strengthen and improve the performance of its portfolio. But, is that the real reason? Ice Cream Sales Ain’t Doing […] The post Ben and Jerry’s Gives Parent Company Cold Shoulder appeared first on GCTV.

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The 7 Secrets to Mastering Cold Calling

Marc Wayshak

In the world of outreach, there’s a prevailing notion that cold calling is obsolete. However, that couldn’t be further from the truth. Cold calling remains a powerful tool for securing high-quality appointments. While prospects are inundated with emails, LinkedIn messages, and social media outreach, their phones often remain relatively quiet.

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Ingredients for a Successful Sales Incentive Program

Sales and Marketing Management

Strategies for building a better sales incentive program that captures your sales force’s attention and ensures sustained success. The post Ingredients for a Successful Sales Incentive Program appeared first on Sales & Marketing Management.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Empower Your Influencer Status and Business Growth

Smooth Sale

Picture – Pixabay License Attract the Right Job or Clientele: Empower Your Influencer Status and Business Growth If you have the charisma, the perspective, and the unique viewpoint to make it work, you might have some dreams of becoming an influencer. For example, you may have begun posting online to be active with social media, YouTube, or another platform and found that a following naturally gravitated towards you.

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How to Reengineer Your Sales Training Program

SalesFuel

Are you wishing that you could clone your top sellers? Most sales managers would like to do that. But since they can’t, the next best thing may be to reengineer your sales training program. How to Reengineer Your Sales Training Program Before you begin to adjust the details of your sales training initiatives, take time to study your rain makers. What metrics do you use to measure them?

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Oprah Leaves WeightWatchers Tanking WW Stock

Grant Cardone

For eight years, Oprah Winfrey was a spokesperson — and major shareholder — for WeightWatchers. However, the Chicago megastar has had a change of heart and is leaving the brand behind. Which has had catastrophic consequences for WW stock. What does this mean for the weight-loss industry? How Oprah’s Exit Impacted WW Stock In 2015, […] The post Oprah Leaves WeightWatchers Tanking WW Stock appeared first on GCTV.

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8 of the Most Difficult Types of Prospects (& How to Deal With Them), According to Real Sales Leaders

Hubspot Sales

Welcome to " The Pipeline" — a weekly column from HubSpot, featuring actionable advice from real sales leaders. Want more content like this? Subscribe to our newsletter! Are you ready for a shocking, next-level revelation that's going to turn your world upside down? Here it is: Prospects aren't always easy to deal with. Boom! That's the kind of astute, game-changing insight you can only find here at The Pipeline , baby.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Money Isn’t the Only Motivator

Sales and Marketing Management

According to a Gallup workplace study, employees who do not feel adequately recognized are twice as likely to say they will quit in the next year. When asked what types of recognition were the most memorable, respondents emphasized six methods in particular: Public recognition or acknowledgment via an award, certificate or commendation Private recognition from […] The post Money Isn’t the Only Motivator appeared first on Sales & Marketing Management.

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Do You Need to Upgrade Your R&D Lab for Growth?

Smooth Sale

Photo by Vilkasss via Pixabay Attract the Right Job Or Clientele: Do You Need to Upgrade Your R&D Lab for Growth? With automation on the way, many companies will differentiate themselves through R&D. Designing and building new products that meet niche needs will become a significant driver of human endeavor. However, companies must run successful in-house labs to realize this vision of the future, and that’s only sometimes something they achieve.

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Three Buyer Personas Your GTM Messaging Strategy Should Address

Force Management

Your opportunities, especially at the enterprise level, are rarely ever sold to a single decision-maker. Top-performing organizations have go-to-market teams that successfully navigate buying committees of multiple stakeholders, as well as the parties who influence them, to sell deals at a high value. The best revenue teams have the cross-functional credibility and willingness to have multi-faceted sales conversations that drive a collective “YES” from all stakeholders.

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