Surveys are a fantastic way to gather unique data from your customers. But you already know that, right? If you’ve come to this page, it’s probably because you want to conduct an online survey, but you haven’t found the right survey tool yet.
With so many options available, it’s easy to feel overwhelmed. That’s why we’ve done the heavy lifting for you and gathered 11 of the best survey apps for businesses.
From learning more about your customers to improving your sales process, conducting online surveys via survey apps can bring a variety of benefits to your business:
Efficient data collection: Survey apps are a more efficient alternative to conducting surveys via mail or in person, allowing for quicker response times and data collection.
Better understanding of customers: The data collected from your online survey tools can offer valuable insights about your customers and the customer journey in general.
Business insights: Insights gathered from survey data can also help you better understand the ins and outs of your sales process.
Improves sales process: Finally, you can put your survey data to good use by using it to improve your sales process for customers and create a better customer experience.
11 best survey apps for businesses
Ready to start your search for the best survey app for your business? Take a look at 11 of the top survey tools below.
Finally, learn more about the best survey apps by exploring some online survey platform FAQs.
Which online survey tool is the best?
In short, there is no “best” survey app or online software. What one business sees as the top survey app may not be the first choice for others. The “best” survey app for businesses depends on the company’s unique needs and goals.
How do I choose the right online survey tool for my business?
When choosing a survey app for your business, there are a few different factors you’ll want to keep in mind while browsing software options:
Survey goals and needs: Outline the goals of your survey, including specific objectives (i.e. what you hope to learn), as well as the channels you want to run your survey on (e.g. email, SMS, etc.).
App functionality: The best survey apps should be able to perform the tasks you need them to. When looking at survey app options, evaluate their functionality, including survey types, question variety, customization options, templates, and integrations.
Reporting and analytics: Launching your survey is one thing, but interpreting its results is another. Evaluate each app’s reporting and analytics capabilities to see what insights each app will help you uncover about your audience.
Pricing and value: Your budget is important — make sure to look at each app’s cost versus what they bring to the table to get an idea of the overall value.
How do online survey tools work?
Online survey tools conduct surveys through digital channels like email, SMS, and more, recording responses as respondents submit answers to each question. Once conducted, survey tools visualize and interpret the data collected to help businesses draw valuable insights from them.
How do I get more survey responses?
The number of survey responses you earn can depend on several factors, like your audience and the survey itself. Below are some tips for increasing your chances of earning more responses for your survey:
Keep your survey short and focused
Use simple language
Offer incentives for survey completion
Choose the right audience
Personalize the survey to your target audience
Send surveys immediately after a good/service is delivered
Choose the right digital channels to conduct your survey on
Get even more audience insights with Nutshell CRM
Want to do more with your survey responses? Try Nutshell, an all-in-one customer relationship management (CRM) software that collects and organizes your customer data in one easy-to-use platform.
With Nutshell Forms, our built-in forms tool, you can easily create embeddable forms and seamlessly send the information you collect to your CRM. We also offer dozens of integration options, including with top survey apps like Jotform and Typeform.
