For many entrepreneurs, their social media team is a one-man army — themselves. Despite this, business owners must dominate these platforms to make an impact. This article outlines how to do just that even if you are the only one on the battlefield… 

The Secret to Make a One-Man Army Look Like a Squadron…

The reality is that most companies cannot hire a full social media team for various reasons. 

Unfortunately, that also means that the responsibility of digital marketing falls on you. At first, the task seems overwhelming and intimidating, but there is a way to simplify things…

MAXIMIZING CONTENT TO ITS FULLEST POTENTIAL ACROSS ALL PLATFORMS. 

By doing this, your branded content does the heavy lifting for you, instead of vice versa. But, there is an exact formula to creating and distributing your material for it to be effective…

SO, SPAMMING YOUR AUDIENCE WITH NO RHYME OR REASON IS NOT GOING TO GET YOU WHERE YOU WANT TO GO. 

With that in mind, I am going to break down the step-by-step process of establishing an online presence as a one-man army… 

One-Man Army Social Media Battle Plan 

Now, there is something you’re going to notice as I detail this strategy. I will not emphasize producing professional-quality content at any point. 

IN FACT, YOU SHOULD BE PREPARED AND WILLING TO BE “NOT GOOD” IN THE BEGINNING. 

It is more important in the long run to be everywhere than being “perfect.”

However, do not mistake this to mean that the information and value you provide can be low-quality…

 That needs to be rock-solid. 

For that reason, we are going to begin with that cornerstone as the foundation of your social media marketing… 

Find Out Their Problems

The challenge of finding new customers or tapping into other audiences is that sometimes people don’t know what they want. 

It’s not their fault. They feel this way because they don’t know what problem your product will solve for them. 

That makes it your job to showcase solutions. 

THE INTERNET IS THE MODERN-DAY EQUIVALENT OF A BILLBOARD FOR YOUR BUSINESS. 

So, the first move of your one-man social media army is to identify a dozen or so headaches you relieve for your clients. 

Keep this list close because it is the tactical blueprint for the rest of this battle plan. 

Speak Your Customers’ Language

A lethal marketing mistake is assuming consumers understand your industry’s nomenclature. 

YOUR BUYERS ARE NOT “IN THE SAUCE” OF WHATEVER YOU SELL 24 HOURS A DAY SEVEN DAYS A WEEK LIKE YOU ARE! 

That means using slang or wording your messaging one way is going to isolate you and breed misunderstanding. Both of which will cost you revenue. 

To prevent that, you are going to simplify your list of solutions in as many ways as you can… 

This naturally forms catchy bullet points for the first content you will create on your one-man army crusade… 

Educate and Inform via Podcasts

In terms of content for digital branding, your first move should be a podcast. Believe it or not, this is not a complicated task to accomplish… 

EACH ITEM ON YOUR LIST OF CUSTOMER “PAIN POINTS” IS AN EPISODE OR SERIES FOR YOUR BROADCAST. 

As far as the technical side, that doesn’t have to be expensive or difficult either. In fact, I suggest you use basic Zoom recordings at first for this purpose. 

I have a complete podcast guide for beginners if you want to upgrade your quality later on. 

The reason I want you to do it this way is because then you have both the audio and video footage. And here’s why you want those separately and together… 

Break it Down

This is where you start working smarter, not harder. 

Take the full video of your podcast, then cut it up into shorter videos. From there, you can upload those clips as: 

• TikToks
• Instagram Reels or Stories
• YouTube videos

This casts a wider net across the internet for your content to reach more people on social media. But, it doesn’t stop there… 

Quotes from the podcast can be used as Tweets… 

Lists of tips can be turned into infographics…

Or, transcripts of the broadcast can be modified into blogs or articles… 

There is no limit to how you can repurpose your content with a little creativity. This makes being a one-man social media army infinitely easier. Nonetheless, you don’t want to go it alone forever… 

Add Mercenaries to Your One-Man Army

If you work social media to its fullest potential, you will need help eventually. Especially because consistency is the key to success with these platforms…

AND, YOU NEED TO PAY ATTENTION TO YOUR BUSINESS AT THE SAME TIME!

In most cases, you still will not be able to bring on a full-time social media manager. However, you can get part-time or contracted help. 

Examples include virtual assistants to edit audio and video 

Or hiring specialists from websites like Fiver for specific tasks. 

Either way, there are ways to get support for tasks that aren’t in your wheelhouse. But once you have these assets, don’t let them go to waste. 

Do it Again

Here is the mistake I see not only individuals, but companies, make constantly…

They make some killer content. The post or video does well online. Then, the brand never uses it again… 

What are they thinking? 

IF SOMETHING DOES WELL, YOU SHOULD DO IT AGAIN IMMEDIATELY AND ACROSS EVERY CHANNEL YOU HAVE.

I promise it will not hurt your image. Think about how many times you’ve seen Coca-Cola and their polar bears at Christmastime. You’re going to be fine. 

Being a one-man army seems like a lot to do on your own, but it does have an unspoken advantage… 

The Advantage of Being a One-Man Social Media Army 

At the end of the day, it takes massive efforts to make social media successful as a business owner. Still, I want you to look at it from this perspective… 

NO ONE IS GOING TO BE AS PASSIONATE OR KNOWLEDGEABLE ABOUT YOUR PRODUCT OR SERVICE AS YOU. 

That means as the sole digital voice for your brand, nothing gets lost in translation. This also means the messaging will be crystal clear once you need to add more soldiers to your cause. 

Just make the most of your content and post it often and everywhere. 

That is how you become great. 

— Grant Cardone

For more strategies on how to add zeros to your bottom line, register for my upcoming FREE 10X Business Live Training here.

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