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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. Showing enthusiasm for your employees adds a more human element to your brand and an additional connection between brand, employee, and consumer.

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Happy Gibberish Day!

Sales 2.0

Show her the benefit. GE Insurance). Hi John, This is Nigel calling from Sales Software 2.0. We’ve created a unique AI solution that works with big data at a systems level to suggest the best methodology to use in your cloud CRM. We do this by using distributed geometric parallel processing. Get rid of all the jargon. Cut to the chase.

Insurance 150
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Happy Gibberish Day!

Sales 2.0

Show her the benefit. GE Insurance). Hi John, This is Nigel calling from Sales Software 2.0. We’ve created a unique AI solution that works with big data at a systems level to suggest the best methodology to use in your cloud CRM. We do this by using distributed geometric parallel processing. Get rid of all the jargon. Cut to the chase.

Insurance 150
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Nurturing Beyond Email to Accelerate Your Pipeline

Sales and Marketing Management

Author: Nick Bhavsar, Senior Vice President Marketing, Get Smart Content We’ve all been there: It’s the end of the quarter and you find yourself staring at the numbers, wondering how you’re going to make up the revenue gap in such a short amount of time. Historically, marketing’s ability to help short-term impact was somewhat limited.

Pipeline 185
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How to Prevent and Fix Duplicate Records in Salesforce

Sales Hacker

I’ll give you two concrete scenarios to show you that I’m not deliberately nitpicking here. There’s no reason you would ever intentionally create multiple accounts for a company like GE. You know that ‘GE’, ‘General Electric’, and ‘GE Inc’ are all duplicates—an easy fix. Do you need to automate the process?

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Lessons Mark Bouris and Julie Cross have gallantly taught me this week

Bernadette McClelland

Mark is the Chairman of Yellow Brick Road, a financial services company, founder of Wizard Home Loans that was sold to GE Money for $500million in 2004 and he was also the successful host of the Australian series of The Celebrity Apprentice. Lessons Mark Bouris and Julie Cross have gallantly taught me this week.

SME 366
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Ventilator Training Alliance Marks One Year of Training for the Greater Good

Allego

This article originally appeared in LTEN Focus on Training Magazine. In Spring 2020, COVID-19 cases began to spike around the world. Dozens of ventilator manufacturers began shipping makes and models to hospitals unfamiliar with how to operate them, leaving healthcare professionals without proper ventilator training and experience overwhelmed.

Training 100